Marketing Your Brand With a Family of Colors
I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them and their enthusiasm.
You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo?
On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods.
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00:05:13 What is the main color palette?
00:07:31 Your action color is for buttons and links.
00:08:03 How to Add Tints and Shades
00:11:22 Do You Have Brand Guidelines?
00:12:12 Bridget Leaks “Launch With Words” Plugin
00:15:14 Use Coolors.co to choose darker shades for Heading colors.
00:17:53 Playing with your archetypes.
00:20:22 Color can stop scrolling.
00:23:50 What’s the use case for a mood palette?
00:29:44 What Shouldn’t You Do With Color?
00:31:22 Consider Other Versions of Your Color Combos
00:33:06 Brand Colors and Colorblindness
00:33:51 Toptal Color Blind Checker
00:35:42 Ensure Color is Culturally Appropriate – A Story
Visit the Smart Marketing Show episode page for a complete transcript.
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