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Posts by Rhonda Negard

Case Study: The Ivan Foundation

Ivan the Gorilla dot com website mockup on an iPad

By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have…

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The Ultimate Marketing, a Network of Support

WP Watercooler Smart Marketing Show with Bridget Willard and Jason Tucker

It’s one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don’t know everything in their fields. After all, tech changes every 20 minutes. It’s easy to become out of touch on an odd client project. Who do you…

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Marketing Your Brand With a Family of Colors

WP Watercooler YouTube image reads, Marketing Your Brand With A Family of Colors

I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them and their enthusiasm. Show Summary You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this…

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What is an empathy map, and why do we care?

WP Watercooler YouTube cover image that reads, What is an empathy map, and why do we care?

In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.…

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Freelancer Marketing Angles

Freelancer Marketing Angles

In an uncertain economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. The Futur’s “How Much Should I Charge as a Freelancer” video inspired this…

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