You’ll want to purchase a domain name. However, this is best done with your designer, who may also be helpful in naming your business.
Domain Registration may also include:
- domain search
Sources for Domain Registration:
A domain name is likened to a street address. People can understand how to get to your business. Without a domain name, people have to understand and remember IP addresses, which are like plat maps. People can still get to your business, but it’s more difficult to remember and understand.
www.fatdogcreatives.com is the domain name for Fat Dog Creatives, the easy-to-find address.
I purchased several different domain names but missed out on key version of my business name–the one without the “s”. Arg! I shared this with a client last year, who was smart and purchased a common misspelling of her name because she noticed she kept accidentally leaving out a letter. So, be sure you look at all possible iterations or misinterpretations. Most domain names are inexpensive, so purchasing a few shouldn’t be a budget-breaker.
However, some of the more popular names will be. Specialty extensions can also be more expensive. Don’t discount the value in a specialty extension. They are growing in popularity. Do make note of the first year rate, which is usually a significant sale rate, and the renewal rate. Make sure you can afford the renewal rate when time comes.
If you’ve already purchased a domain name, your designer will need access to your domain registrar in order to point the domain to the proper location.