Mozak Design business cards

Evolution of a Logo: Mozak Design

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In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When…
Linda Pest Control website mockupLinda Pest Control

Lind Pest Control & Inspection Services

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The original Lind site didn't communicate the value of the team, the care they provide their customers, or their dedication to the community.
Photo of military dog tags

How Can Freelancers in Military Families Buy Locally

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Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?
About Rhonda Negard and Fat Dog CreativesFat Dog Creatives and Rhonda Wood Negard

Commonly Requested Resources for Online Businesses

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I've been doing my own research and have been asked by others for solutions on a number of topics. This is a list I've compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs…
Simplicity and Perception, blog post image

Simplicity and Perception

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Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Sins of Genericide: Death of Women and Brands blog image

Sins of Genericide: Death of Women and Brands

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Branding isn't about a pretty logo, swirly typography, pastels, pinks, flowers, birds, "empowering" women, or how much you love coffee. Apparently, everyone's doing it, which is reason enough for why you shouldn't. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.
Rhonda Negard & Kim Thornton recap WordCamp 2018Rhonda Negard

WordCamp Seattle 2018 Recap

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WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
About Rhonda Negard and Fat Dog CreativesFat Dog Creatives and Rhonda Wood Negard

Making Your Case Studies Irresistible

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A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father--a story to make Ancestry irresistible.
Launch Point podcast logo
Scary stuffed bear photo for the Monster in the comments blog post

Cyber Bullying, The Monster in the Comments

Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd's Written Word, LLC for assisting me on this writing project to address this important topic.)
Easter eggs, pretty pastels for spring

Don't put all of your eggs in one basket.

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A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers...gone. All that social media collateral...gone. All that social media influence...gone. They were forced to start over again.

How to Market to People Not Like You

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A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
bike race

Lance Armstrong, Forgiveness, and Rebranding

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As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong's efforts as of late as personal rebranding. Is it working, or will it work?
Success Leaves Clues binoculars and sunset

Success Leaves Clues

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Kolby Kilbas in the #AgencySummit quoted Tony Robbins. “Success leaves clues.” Model strategies work. Playing with the best breeds success. I’m looking for those clues.
Compliance Diagnostics logo mockup

Evolution of a Logo: Compliance Diagnostics

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Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.