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The Disrupters Podcast: Branding and Websites

I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website. How to hone in on the words that describe your brand’s: Culture Voice Feeling Customers Impact Differentiator Use these words to filter everything you do…

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Creativity and Marketing

Todd Brogowski of Todd’s Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence. Exercising your creativity, even in small ways, helps your business and quality of life Creativity, memorability, and insulting your…

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How Can Freelancers in Military Families Buy Locally

graphic that reads "Military families have businesses"

Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?

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Commonly Requested Resources for Online Businesses

I’ve been doing my own research and have been asked by others for solutions on a number of topics. This is a list I’ve compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs Dubsado ActiveCampaign Infusionsoft OntraPort Zoho Course Platforms WordPress LearnPress LearnDash LifterLMS Sensei…

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Sins of Genericide: Death of Women and Brands

Sins of Genericide graphic

Branding isn’t about a pretty logo, swirly typography, pastels, pinks, flowers, birds, “empowering” women, or how much you love coffee. Apparently, everyone’s doing it, which is reason enough for why you shouldn’t. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.

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