Use expiration dates to draw customers when you want them. By Annie Koestermann

Urgency In Marketing

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Coupons with a longer expiration date can be kept by the consumer until it’s useful for them. They are great for the service industry, especially for recurring needs or more expense purchases. Shorter expiration dates work well for retail stores and less expensive purchases. Many retail purchases are want driven. Create the desire, offer a great incentive and limit the time to act. If that timeframe is too long, desire could fade or you allow an opportunity for a competitor to offer a better deal.
Fix It Fresh, fresh food fast logo

Evolution of a Logo: Fix It Fresh

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Wendy creates fresh foods packaged weekly for healthy meals that stay fresh. She's smart with her preparation--putting ingredients together that won't wilt, weaken, or sour too soon. Therefore, freshness was the key word for all design concepts.
GoGo Gift Bags by Erin Borges

A Gift Wrapping Revolution!

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The gift bag has not changed since 1987, yet remains the number one choice for consumers when wrapping packages. GoGo Gift Bag™ includes all of the necessary components to present a fully concealed gift in less than fifteen seconds with eighty percent less tissue paper, which saves users time and allows for wrapping on the go.

Example Use of Color in Logos

A symbol intended as a PR effort became so much more. I love New York!
Logo for Circle E Ranch, Cultivating Ethics: Discreet & Tailored

Evolution of a Logo: Circle E Ranch

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When ethics violations or struggles arise, the Ranch is the solution. Whether it's preventative or corrective, this discreet training program helps establish a new code of ethics for professionals in highly regulated industries. Therefore, the brand needed to be stable, trustworthy, and protective.
Logo for VCC

Evolution of a Logo: Veterans Christian Charity

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Veterans Christian Charity's Jack Potter is called to get homeless veterans off of the streets and into homes. How inspiring that Jack himself is a homeless vet! Read more about this charity.

Creating a Collaborative Culture

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How do we transform a mindset so deeply ingrained in us--in our American culture? How do we transform from a competitive nature to a collaborative spirit?... I watched Simon Sinek’s Ted Talk called How Great Leaders Inspire Action.

Which Came First?

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Study the affects of media on the American culture. From social media to print to radio to television to digital ads, the American society is bombarded with images and messages. Does it affect the American culture?
industry or brand genericide by Rhonda Negard of Fat Dog Creatives

Industry Genericide

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Photographers, real estate agents, and insurance agents, if you don't want to be seen as a dime-a-dozen, don't make your logo look like a dozen others designed on a dime. Genericide is real, and you're hurting yourselves when you jump on design trends within your own industry.
Logo for LiVEgan: Fit-Driven

Evolution of a Logo: LiVegan

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Mona Chmeis had an idea. Because she's vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.

How Going Digital Changed a Church

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Last year at this time, I was wrapping up a logo design for Mt. Tahoma Baptist Church and starting on their new web site. After 12 months they gained an awareness of the possibilities and needs, so they were ready for update to the site.

Evolution of a Logo: Diva Photos

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From playful photo booths to beautiful portraits, Diva Photos captures milestone moments with her life cycle photography. Fat Dog Creatives' Rhonda Negard created a logo that encompasses all of this playfulness and elegance in one.
logo for Malinda Says So, voiceover talent

Evolution of a Logo: Malinda Says So

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Logo design for Tacoma, WA voiceover talent.... I knew that to be playful, I wanted a font with more rounded corners. I wanted the letters to be thick so I could play with the alignment, kerning, etc.
Castle Lane Creations, logo design by Fat Dog Creatives, Rhonda Wood Negard

Evolution of a Logo: Castle Lane

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Bryan and Shelly Hinzman, Castle Lane Creations, create custom laser cut and etched gifts. From wood and acrylic to vinyl, they use all types of media for both the art and production. Designed and etched products on wood are some of my favorites of their pieces.

Life Is About God Works

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This design illustrates the importance of relying on God and not thinking that you only have to be a "good person" in life to have an afterlife. For Christians life is about faith in God. One may do great works, but without faith they are nothing.