Photo of military dog tags

How Can Freelancers in Military Families Buy Locally

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Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?
About Rhonda Negard and Fat Dog CreativesFat Dog Creatives and Rhonda Wood Negard

Commonly Requested Resources for Online Businesses

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I've been doing my own research and have been asked by others for solutions on a number of topics. This is a list I've compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs…
Sins of Genericide: Death of Women and Brands blog image

Sins of Genericide: Death of Women and Brands

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Branding isn't about a pretty logo, swirly typography, pastels, pinks, flowers, birds, "empowering" women, or how much you love coffee. Apparently, everyone's doing it, which is reason enough for why you shouldn't. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.
Rhonda Negard & Kim Thornton recap WordCamp 2018Rhonda Negard

WordCamp Seattle 2018 Recap

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WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
About Rhonda Negard and Fat Dog CreativesFat Dog Creatives and Rhonda Wood Negard

Making Your Case Studies Irresistible

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A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father--a story to make Ancestry irresistible.
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Scary stuffed bear photo for the Monster in the comments blog post

Cyber Bullying, The Monster in the Comments

Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd's Written Word, LLC for assisting me on this writing project to address this important topic.)
Easter eggs, pretty pastels for spring

Don't put all of your eggs in one basket.

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A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers...gone. All that social media collateral...gone. All that social media influence...gone. They were forced to start over again.

How to Market to People Not Like You

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A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
bike race

Lance Armstrong, Forgiveness, and Rebranding

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As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong's efforts as of late as personal rebranding. Is it working, or will it work?
Success Leaves Clues binoculars and sunset

Success Leaves Clues

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Kolby Kilbas in the #AgencySummit quoted Tony Robbins. “Success leaves clues.” Model strategies work. Playing with the best breeds success. I’m looking for those clues.
My first foray into desktop publishing, magazine layout image

My First Foray Into Desktop Publishing

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Secretly, I wanted to do what Red's mom was doing. I just didn't know it had a name other than "working at the newspaper office." Desktop publishing was foreign and wouldn't become part of my life until my mid-twenties.
Why Aren't You Blogging? I don't know what to write about

I don't know what to write about

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Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn't have to be so hard. And, you don't need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.
Elephant photo, elephants never forget

Who cares what your logo looks like! Brand reputation matters.

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The logo design sets the visual tone for the rest of the visual branding. However, it's insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.
Old Cash Register Keys

Old Oakwood Bank, Relationships, and Modern Business

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Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.