I’ve been doing my own research and have been asked by others for solutions on a number of topics. This is a list I’ve compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using.

CRMs

Course Platforms

Scheduling

Email Marketing

Content Calendar

Podcasting

Branding isn’t about a pretty logo, swirly typography, pastels, pinks, flowers, birds, “empowering” women, or how much you love coffee. Apparently, everyone’s doing it, which is reason enough for why you shouldn’t. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.

A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father–a story to make Ancestry irresistible.

Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)

A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.

A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.

Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?

As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong’s efforts as of late as personal rebranding. Is it working, or will it work?

Kolby Kilbas in the #AgencySummit quoted Tony Robbins. “Success leaves clues.” Model strategies work. Playing with the best breeds success. I’m looking for those clues.

Secretly, I wanted to do what Red’s mom was doing. I just didn’t know it had a name other than “working at the newspaper office.” Desktop publishing was foreign and wouldn’t become part of my life until my mid-twenties.

Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn’t have to be so hard. And, you don’t need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.

The logo design sets the visual tone for the rest of the visual branding. However, it’s insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.

Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.