Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
When my husband asked me recently what my career goals are, I sounded like a starry-eyed child dreaming of things that were as connected to one another as the stars are to me. Nonetheless, I’ve had these dreams for years and for years dreamed that they’d all be happening at once…. That’s when all the stars that had once been so far away and so disconnected aligned into one constellation…in the form of a feline.
How would you feel if you’re returning to your favorite store and buying the newest item at full price only to hear the customer next to can get a discount on that same new item…because they’re a “new” customer? After getting the discount, why would the new customer return knowing they’ll always have to pay full price after the first purchase? Why would the loyal customer return if they too will always be paying full price? REWARD loyal customers to keep them returning.
The art of networking isn’t selling or counting how many interactions you have. It’s all about quality. How to make quality connections quickly without talking about yourself.
We hear all the time about the importance of setting goals. “Put a picture of a yacht on your wall and it will soon be yours.” Let’s face it, if that were true, you wouldn’t be able to find a square foot of open water.
Coupons with a longer expiration date can be kept by the consumer until it’s useful for them. They are great for the service industry, especially for recurring needs or more expense purchases. Shorter expiration dates work well for retail stores and less expensive purchases. Many retail purchases are want driven. Create the desire, offer a great incentive and limit the time to act. If that timeframe is too long, desire could fade or you allow an opportunity for a competitor to offer a better deal.
The gift bag has not changed since 1987, yet remains the number one choice for consumers when wrapping packages. GoGo Gift Bag™ includes all of the necessary components to present a fully concealed gift in less than fifteen seconds with eighty percent less tissue paper, which saves users time and allows for wrapping on the go.
Today, a colleague shared a recurring concern. A nice, clean, print-ready PDF was sent to a client for in-house printing. The client printed one set of the PDF file then proceeded to make copies of the print. Yikes! (A tree was killed in vain.)
Don’t think you write well? Want to learn from a pro…for less than $20? It took me two days and one night to read and write this review, which I submitted during grad school. I received an A+ for writing well about On Writing Well. Ha!
Located in Tacoma, WA
Serving graphic design clients all over the US and the world:
- Austin, TX
- Tacoma, WA and Pierce County
- Olympia, WA and Thurston County
Graphics for annual conferences, trade shows, corporate events, meetings, seminars, presentations, education, marketing, membership, membership retention, and other issues your association may be struggling to overcome.