My first foray into desktop publishing, magazine layout image

My First Foray Into Desktop Publishing

Secretly, I wanted to do what Red's mom was doing. I just didn't know it had a name other than "working at the newspaper office." Desktop publishing was foreign and wouldn't become part of my life until my mid-twenties.
Why Aren't You Blogging? I don't know what to write about

I don't know what to write about

Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn't have to be so hard. And, you don't need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.
Elephant photo, elephants never forget

Who cares what your logo looks like! Brand reputation matters.

The logo design sets the visual tone for the rest of the visual branding. However, it's insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.
Old Cash Register Keys

Old Oakwood Bank, Relationships, and Modern Business

Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.
Is it Time to Rebrand? blog post image

Is it time to rebrand or redesign your logo?

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Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
Creative Alliance of Tacoma logo

Creative Alliance of Tacoma, a Community and Networking Group

When my husband asked me recently what my career goals are, I sounded like a starry-eyed child dreaming of things that were as connected to one another as the stars are to me. Nonetheless, I’ve had these dreams for years and for years dreamed that they’d all be happening at once.... That’s when all the stars that had once been so far away and so disconnected aligned into one constellation…in the form of a feline.

New Customer Reward, Loyalty Penalty

How would you feel if you're returning to your favorite store and buying the newest item at full price only to hear the customer next to can get a discount on that same new item...because they're a "new" customer? After getting the discount, why would the new customer return knowing they'll always have to pay full price after the first purchase? Why would the loyal customer return if they too will always be paying full price? REWARD loyal customers to keep them returning.
Crowded stairwell: How I Network

How I Network

The art of networking isn't selling or counting how many interactions you have. It's all about quality. How to make quality connections quickly without talking about yourself.
6 Steps to Building Virtual Real Estate on the Web

Get Smart, Business and Career Goals for 2017

We hear all the time about the importance of setting goals. “Put a picture of a yacht on your wall and it will soon be yours.” Let’s face it, if that were true, you wouldn’t be able to find a square foot of open water.
Use expiration dates to draw customers when you want them. By Annie Koestermann

Urgency In Marketing

Coupons with a longer expiration date can be kept by the consumer until it’s useful for them. They are great for the service industry, especially for recurring needs or more expense purchases. Shorter expiration dates work well for retail stores and less expensive purchases. Many retail purchases are want driven. Create the desire, offer a great incentive and limit the time to act. If that timeframe is too long, desire could fade or you allow an opportunity for a competitor to offer a better deal.
GoGo Gift Bags by Erin Borges

A Gift Wrapping Revolution!

The gift bag has not changed since 1987, yet remains the number one choice for consumers when wrapping packages. GoGo Gift Bag™ includes all of the necessary components to present a fully concealed gift in less than fifteen seconds with eighty percent less tissue paper, which saves users time and allows for wrapping on the go.
PANTONE Swatchbook
On Writing Well by William Zinsser

On Writing Well

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Don't think you write well? Want to learn from a pro...for less than $20? It took me two days and one night to read and write this review, which I submitted during grad school. I received an A+ for writing well about On Writing Well. Ha!
6 Steps to Building Virtual Real Estate on the Web

Virtual Real Estate: What it Takes to Start a Website

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You need a website. Where do you start? The one thing easy with web design is confusion. This document may help to clarify it for you before you make the investment.