WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Designers use the senses to instill the message and/or brand in the minds’ of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.
Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
The logo design process is different for every designer. Here are four steps and considerations for designing a logo in the age of continual change.
Wendy creates fresh foods packaged weekly for healthy meals that stay fresh. She’s smart with her preparation–putting ingredients together that won’t wilt, weaken, or sour too soon. Therefore, freshness was the key word for all design concepts.
When ethics violations or struggles arise, the Ranch is the solution. Whether it’s preventative or corrective, this discreet training program helps establish a new code of ethics for professionals in highly regulated industries. Therefore, the brand needed to be stable, trustworthy, and protective.
Veterans Christian Charity’s Jack Potter is called to get homeless veterans off of the streets and into homes. How inspiring that Jack himself is a homeless vet! Read more about this charity.
Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.
From playful photo booths to beautiful portraits, Diva Photos captures milestone moments with her life cycle photography. Fat Dog Creatives’ Rhonda Negard created a logo that encompasses all of this playfulness and elegance in one.
Logo design for Tacoma, WA voiceover talent…. I knew that to be playful, I wanted a font with more rounded corners. I wanted the letters to be thick so I could play with the alignment, kerning, etc.
Bryan and Shelly Hinzman, Castle Lane Creations, create custom laser cut and etched gifts. From wood and acrylic to vinyl, they use all types of media for both the art and production. Designed and etched products on wood are some of my favorites of their pieces.
Located in Tacoma, WA
Serving graphic design clients all over the US and the world:
- Austin, TX
- Tacoma, WA and Pierce County
- Olympia, WA and Thurston County
Graphics for annual conferences, trade shows, corporate events, meetings, seminars, presentations, education, marketing, membership, membership retention, and other issues your association may be struggling to overcome.