Bridget Willard dot com hero image design for her homepageBridget Willard and Fat Dog Creatives

Website Redesign Case Study: Bridget Willard

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WordPress Website for BridgetWillard.com Read also Bridget's case study on the need and process for the redesignBefore Bridget contacted me, her site looked like what you'll see in the video below. In it Jocelyn Mozak (Mozak Design)…
Mozak Design business cards

Evolution of a Logo: Mozak Design

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In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When…
Simplicity and Perception, blog post image

Simplicity and Perception

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Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Rhonda Negard & Kim Thornton recap WordCamp 2018Rhonda Negard

WordCamp Seattle 2018 Recap

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WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
Compliance Diagnostics logo mockup

Evolution of a Logo: Compliance Diagnostics

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Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
Wild Child Group, Candace Thompson, branded documents mockup

Evolution of a Logo: Wild Child Group

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The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn't working as effectively as it should.
Image of Liv With Love Note Card

Live With Love

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Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Ideas Take Shape, blog post image

Ideas Take Shape

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Designers use the senses to instill the message and/or brand in the minds' of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.
logo for Bronze Star Home Team

Evolution of a Logo: Bronze Star Home Team

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Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
Rhonda Wood Negard, alpha dog and graphic designer, at Fat Dog Creatives in DuPont, WA, Pierce County, Lakewood, Lacey, Olympia, Tacoma graphic design

Logo Design Process

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The logo design process is different for every designer. Here are four steps and considerations for designing a logo in the age of continual change.
Fix It Fresh, fresh food fast logo

Evolution of a Logo: Fix It Fresh

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Wendy creates fresh foods packaged weekly for healthy meals that stay fresh. She's smart with her preparation--putting ingredients together that won't wilt, weaken, or sour too soon. Therefore, freshness was the key word for all design concepts.
Logo for Circle E Ranch, Cultivating Ethics: Discreet & Tailored

Evolution of a Logo: Circle E Ranch

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When ethics violations or struggles arise, the Ranch is the solution. Whether it's preventative or corrective, this discreet training program helps establish a new code of ethics for professionals in highly regulated industries. Therefore, the brand needed to be stable, trustworthy, and protective.
Logo for VCC

Evolution of a Logo: Veterans Christian Charity

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Veterans Christian Charity's Jack Potter is called to get homeless veterans off of the streets and into homes. How inspiring that Jack himself is a homeless vet! Read more about this charity.
Logo for LiVEgan: Fit-Driven

Evolution of a Logo: LiVegan

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Mona Chmeis had an idea. Because she's vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.

Evolution of a Logo: Diva Photos

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From playful photo booths to beautiful portraits, Diva Photos captures milestone moments with her life cycle photography. Fat Dog Creatives' Rhonda Negard created a logo that encompasses all of this playfulness and elegance in one.