Bridget Willard dot com hero image design for her homepageBridget Willard and Fat Dog Creatives

Website Redesign Case Study: Bridget Willard

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WordPress Website for BridgetWillard.com Read also Bridget's case study on the need and process for the redesignBefore Bridget contacted me, her site looked like what you'll see in the video below. In it Jocelyn Mozak (Mozak Design)…
Where do your website fit audiogram image

Where does your Website fit?

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Regardless of what your website looks like, what platform you use to manage its content, or where it’s hosted, it shouldn’t be a “one and done” type of project. You need to incorporate your website into your marketing plan. It needs…
Mozak Design business cards

Evolution of a Logo: Mozak Design

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In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When…
Linda Pest Control website mockupLinda Pest Control

Lind Pest Control & Inspection Services

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The original Lind site didn't communicate the value of the team, the care they provide their customers, or their dedication to the community.
Simplicity and Perception, blog post image

Simplicity and Perception

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Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Compliance Diagnostics logo mockup

Evolution of a Logo: Compliance Diagnostics

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Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
Wild Child Group, Candace Thompson, branded documents mockup

Evolution of a Logo: Wild Child Group

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The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn't working as effectively as it should.
Image of Liv With Love Note Card

Live With Love

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Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Is it Time to Rebrand? blog post image

Is it time to rebrand or redesign your logo?

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Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
logo for Bronze Star Home Team

Evolution of a Logo: Bronze Star Home Team

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Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
Rhonda Wood Negard, alpha dog and graphic designer, at Fat Dog Creatives in DuPont, WA, Pierce County, Lakewood, Lacey, Olympia, Tacoma graphic design

Logo Design Process

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The logo design process is different for every designer. Here are four steps and considerations for designing a logo in the age of continual change.
Bad Design Kills blog header image

Design Saves Lives, Bad Design Kills

Smart, good design is revolutionary and saves lives. Bad design is everywhere. Stand out with smart, good design.
Fix It Fresh, fresh food fast logo

Evolution of a Logo: Fix It Fresh

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Wendy creates fresh foods packaged weekly for healthy meals that stay fresh. She's smart with her preparation--putting ingredients together that won't wilt, weaken, or sour too soon. Therefore, freshness was the key word for all design concepts.
GoGo Gift Bags by Erin Borges

A Gift Wrapping Revolution!

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The gift bag has not changed since 1987, yet remains the number one choice for consumers when wrapping packages. GoGo Gift Bag™ includes all of the necessary components to present a fully concealed gift in less than fifteen seconds with eighty percent less tissue paper, which saves users time and allows for wrapping on the go.
Logo for Circle E Ranch, Cultivating Ethics: Discreet & Tailored

Evolution of a Logo: Circle E Ranch

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When ethics violations or struggles arise, the Ranch is the solution. Whether it's preventative or corrective, this discreet training program helps establish a new code of ethics for professionals in highly regulated industries. Therefore, the brand needed to be stable, trustworthy, and protective.