Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
The logo design process is different for every designer. Here are four steps and considerations for designing a logo in the age of continual change.
Smart, good design is revolutionary and saves lives. Bad design is everywhere. Stand out with smart, good design.
Wendy creates fresh foods packaged weekly for healthy meals that stay fresh. She’s smart with her preparation–putting ingredients together that won’t wilt, weaken, or sour too soon. Therefore, freshness was the key word for all design concepts.
The gift bag has not changed since 1987, yet remains the number one choice for consumers when wrapping packages. GoGo Gift Bag™ includes all of the necessary components to present a fully concealed gift in less than fifteen seconds with eighty percent less tissue paper, which saves users time and allows for wrapping on the go.
When ethics violations or struggles arise, the Ranch is the solution. Whether it’s preventative or corrective, this discreet training program helps establish a new code of ethics for professionals in highly regulated industries. Therefore, the brand needed to be stable, trustworthy, and protective.
Veterans Christian Charity’s Jack Potter is called to get homeless veterans off of the streets and into homes. How inspiring that Jack himself is a homeless vet! Read more about this charity.
Photographers, real estate agents, and insurance agents, if you don’t want to be seen as a dime-a-dozen, don’t make your logo look like a dozen others designed on a dime. Genericide is real, and you’re hurting yourselves when you jump on design trends within your own industry.
Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.
Last year at this time, I was wrapping up a logo design for Mt. Tahoma Baptist Church and starting on their new web site. After 12 months they gained an awareness of the possibilities and needs, so they were ready for update to the site.
Located in Tacoma, WA
Serving graphic design clients all over the US and the world:
- Austin, TX
- Tacoma, WA and Pierce County
- Olympia, WA and Thurston County
Graphics for annual conferences, trade shows, corporate events, meetings, seminars, presentations, education, marketing, membership, membership retention, and other issues your association may be struggling to overcome.