Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Veterans Christian Charity’s Jack Potter is called to get homeless veterans off of the streets and into homes. How inspiring that Jack himself is a homeless vet! Read more about this charity.
Logo design for Tacoma, WA voiceover talent…. I knew that to be playful, I wanted a font with more rounded corners. I wanted the letters to be thick so I could play with the alignment, kerning, etc.
My husband started chatting with a nice gentleman who was tending to his overheated granddaughter. Upon discovering I’m a graphic designer, his wife shreaked, “Oh, good! Maybe you can help with our Web site!”
One of my favorite experiences is when I stumble onto an idea when doing something unrelated. I was working on illustrative shapes for another completely different project. Before I knew it, I had the base for what became the Shear Consulting Collaborative’s logo mark.
Making an interactive business card. Face Card is the low-tech door to the high-tech business story–a business card with a QR code links to videos of the business owner’s compelling story. It’s a lovely marriage of low and high tech.
Located in Tacoma, WA
Serving graphic design clients all over the US and the world:
- Austin, TX
- Tacoma, WA and Pierce County
- Olympia, WA and Thurston County
Graphics for annual conferences, trade shows, corporate events, meetings, seminars, presentations, education, marketing, membership, membership retention, and other issues your association may be struggling to overcome.