Mozak Design business cards

Evolution of a Logo: Mozak Design

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In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When…
Simplicity and Perception, blog post image

Simplicity and Perception

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Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Compliance Diagnostics logo mockup

Evolution of a Logo: Compliance Diagnostics

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Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
Wild Child Group, Candace Thompson, branded documents mockup

Evolution of a Logo: Wild Child Group

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The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn't working as effectively as it should.
Image of Liv With Love Note Card

Live With Love

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Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Is it Time to Rebrand? blog post image

Is it time to rebrand or redesign your logo?

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Upscale or upgrade your business logo to reflect the emotional connection the business desires to have with its audience. Logos are the visual representation of a brand and should be the second step in a rebranding process to business counseling.
logo for Bronze Star Home Team

Evolution of a Logo: Bronze Star Home Team

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Juan Delgado retired from the military and started a new business. When he joined Keller Williams South Sound, he wanted his real estate business to help military families moving into or finally settling into the Lacey and Olympia areas and he wanted to ease the career transitions for his military brothers and sisters. My challenge was to convey all of this with his brand identity.
Fix It Fresh, fresh food fast logo

Evolution of a Logo: Fix It Fresh

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Wendy creates fresh foods packaged weekly for healthy meals that stay fresh. She's smart with her preparation--putting ingredients together that won't wilt, weaken, or sour too soon. Therefore, freshness was the key word for all design concepts.
Logo for Circle E Ranch, Cultivating Ethics: Discreet & Tailored

Evolution of a Logo: Circle E Ranch

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When ethics violations or struggles arise, the Ranch is the solution. Whether it's preventative or corrective, this discreet training program helps establish a new code of ethics for professionals in highly regulated industries. Therefore, the brand needed to be stable, trustworthy, and protective.
Logo for VCC

Evolution of a Logo: Veterans Christian Charity

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Veterans Christian Charity's Jack Potter is called to get homeless veterans off of the streets and into homes. How inspiring that Jack himself is a homeless vet! Read more about this charity.
industry or brand genericide by Rhonda Negard of Fat Dog Creatives

Industry Genericide

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Photographers, real estate agents, and insurance agents, if you don't want to be seen as a dime-a-dozen, don't make your logo look like a dozen others designed on a dime. Genericide is real, and you're hurting yourselves when you jump on design trends within your own industry.
Logo for LiVEgan: Fit-Driven

Evolution of a Logo: LiVegan

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Mona Chmeis had an idea. Because she's vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.

Evolution of a Logo: Diva Photos

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From playful photo booths to beautiful portraits, Diva Photos captures milestone moments with her life cycle photography. Fat Dog Creatives' Rhonda Negard created a logo that encompasses all of this playfulness and elegance in one.
logo for Malinda Says So, voiceover talent

Evolution of a Logo: Malinda Says So

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Logo design for Tacoma, WA voiceover talent.... I knew that to be playful, I wanted a font with more rounded corners. I wanted the letters to be thick so I could play with the alignment, kerning, etc.
Castle Lane Creations, logo design by Fat Dog Creatives, Rhonda Wood Negard

Evolution of a Logo: Castle Lane

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Bryan and Shelly Hinzman, Castle Lane Creations, create custom laser cut and etched gifts. From wood and acrylic to vinyl, they use all types of media for both the art and production. Designed and etched products on wood are some of my favorites of their pieces.