How Logos Are Developed

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Are you curious about how your logo project gets started?
Logo for TrainLifeFit Austin, Sumair Bhasin

Evolution of a Logo: TrainLifeFit

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This is one of my favorite examples of collaboration!
RGB illumination

Understanding Color and the Screen

In the last post about color, we discussed color for printing, CMYK, and spot colors. You may remember the following questions, which we must address again, but this time regarding screens like your monitor, tablet, and phone.Why…
PANTONE Swatchbook

Understanding Color for Printing

Color changes because color is light. What other colors are nearby change the color of the object being viewed. It's important to understand this basic principal before continuing with your project. Why? Because seeing your beautiful logo in…

Color Psychology and Graphic Design

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Colors produce immediate associations and reactions. The subconscious registers the messages from these associations. Whether the root of these associations lies in instinct or socialization, a genuine reaction occurs.The use of color significantly…
6 Steps to Building Virtual Real Estate on the Web

Virtual Real Estate: What it Takes to Start a Website

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You need a website. Where do you start? The one thing easy with web design is confusion. This document may help to clarify it for you before you make the investment.
abused metal texture background by Rhonda Negard of Fat Dog Creatives

Free Textures

Feel free to download and use these textures as you wish for personal or commercial use.