RGB illumination

Understanding Color and the Screen

In the last post about color, we discussed color for printing, CMYK, and spot colors. You may remember the following questions, which we must address again, but this time regarding screens like your monitor, tablet, and phone.Why…
PANTONE Swatchbook

Understanding Color for Printing

Color changes because color is light. What other colors are nearby change the color of the object being viewed. It's important to understand this basic principal before continuing with your project. Why? Because seeing your beautiful logo in…

Color Psychology and Graphic Design

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Colors produce immediate associations and reactions. The subconscious registers the messages from these associations. Whether the root of these associations lies in instinct or socialization, a genuine reaction occurs.The use of color significantly…
abused metal texture background by Rhonda Negard of Fat Dog Creatives

Free Textures

Feel free to download and use these textures as you wish for personal or commercial use.