WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong’s efforts as of late as personal rebranding. Is it working, or will it work?
Kolby Kilbas in the #AgencySummit quoted Tony Robbins. “Success leaves clues.” Model strategies work. Playing with the best breeds success. I’m looking for those clues.
The Disrupters invited me into the studio to discuss the influence of color on our emotions and behaviors.
Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
William Lidwell analyzes how the greatest of designers in modern times think and what heuristics they shared that made them revolutionary. From simplicity to dedication to quality, Lidwell outlines 10 principles to elevate design thinking.
Designers use the senses to instill the message and/or brand in the minds’ of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.
Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
The logo design process is different for every designer. Here are four steps and considerations for designing a logo in the age of continual change.
How do we transform a mindset so deeply ingrained in us–in our American culture? How do we transform from a competitive nature to a collaborative spirit?… I watched Simon Sinek’s Ted Talk called How Great Leaders Inspire Action.
Study the affects of media on the American culture. From social media to print to radio to television to digital ads, the American society is bombarded with images and messages. Does it affect the American culture?
Photographers, real estate agents, and insurance agents, if you don’t want to be seen as a dime-a-dozen, don’t make your logo look like a dozen others designed on a dime. Genericide is real, and you’re hurting yourselves when you jump on design trends within your own industry.
Don’t think you write well? Want to learn from a pro…for less than $20? It took me two days and one night to read and write this review, which I submitted during grad school. I received an A+ for writing well about On Writing Well. Ha!
Located in Tacoma, WA
Serving graphic design clients all over the US and the world:
- Austin, TX
- Tacoma, WA and Pierce County
- Olympia, WA and Thurston County
Graphics for annual conferences, trade shows, corporate events, meetings, seminars, presentations, education, marketing, membership, membership retention, and other issues your association may be struggling to overcome.