About Rhonda Negard and Fat Dog CreativesFat Dog Creatives and Rhonda Wood Negard

Commonly Requested Resources for Online Businesses

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I've been doing my own research and have been asked by others for solutions on a number of topics. This is a list I've compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs…
Sins of Genericide: Death of Women and Brands blog image

Sins of Genericide: Death of Women and Brands

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Branding isn't about a pretty logo, swirly typography, pastels, pinks, flowers, birds, "empowering" women, or how much you love coffee. Apparently, everyone's doing it, which is reason enough for why you shouldn't. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.
Easter eggs, pretty pastels for spring

Don't put all of your eggs in one basket.

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A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers...gone. All that social media collateral...gone. All that social media influence...gone. They were forced to start over again.

How to Market to People Not Like You

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A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
bike race

Lance Armstrong, Forgiveness, and Rebranding

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As people, we are all more than one or a series of moments. Don’t we all want another chance? You can view Lance Armstrong's efforts as of late as personal rebranding. Is it working, or will it work?
The Disrupters With Candace and Bill

The Disrupters, Design and Career

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Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
Why Aren't You Blogging? I don't know what to write about

I don't know what to write about

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Blogging is important for a number of reasons, like SEO and credibility. However, many business owners struggle with what to write. It doesn't have to be so hard. And, you don't need to rely on white papers. Here are some suggestions to get you thinking and on an easy path.
Elephant photo, elephants never forget

Who cares what your logo looks like! Brand reputation matters.

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The logo design sets the visual tone for the rest of the visual branding. However, it's insignificant if the business has poor customer service, low product quality, and/or overall negative customer experience.
Old Cash Register Keys

Old Oakwood Bank, Relationships, and Modern Business

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Lesson from an old bank in Oakwood, TX may solve our social media woes. Focus on relationships. Posting or spouting my thoughts from a soap box will not achieve my goals or deepen relationships. Interacting with genuine conversations does.
Ideas Take Shape, blog post image

Ideas Take Shape

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Designers use the senses to instill the message and/or brand in the minds' of the clients. Using memory triggers effectively can boost brand recognition and recall making it more likely to get the call when the client has a need or referral.
Ruff to Pawsome by Rhonda Negard of Fat Dog Creatives

Web Site and Social Media Tips for Small Businesses

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Make sure links on your site that go to external sites always open in a new window. Social media profile photos should be clean, consistent with the brand and consistent across all channels.

New Customer Reward, Loyalty Penalty

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How would you feel if you're returning to your favorite store and buying the newest item at full price only to hear the customer next to can get a discount on that same new item...because they're a "new" customer? After getting the discount, why would the new customer return knowing they'll always have to pay full price after the first purchase? Why would the loyal customer return if they too will always be paying full price? REWARD loyal customers to keep them returning.
Crowded stairwell: How I Network

How I Network

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The art of networking isn't selling or counting how many interactions you have. It's all about quality. How to make quality connections quickly without talking about yourself.
Use expiration dates to draw customers when you want them. By Annie Koestermann

Urgency In Marketing

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Coupons with a longer expiration date can be kept by the consumer until it’s useful for them. They are great for the service industry, especially for recurring needs or more expense purchases. Shorter expiration dates work well for retail stores and less expensive purchases. Many retail purchases are want driven. Create the desire, offer a great incentive and limit the time to act. If that timeframe is too long, desire could fade or you allow an opportunity for a competitor to offer a better deal.