Crowded stairwell: How I Network

How I Network

,
The art of networking isn't selling or counting how many interactions you have. It's all about quality. How to make quality connections quickly without talking about yourself.
Use expiration dates to draw customers when you want them. By Annie Koestermann

Urgency In Marketing

,
Coupons with a longer expiration date can be kept by the consumer until it’s useful for them. They are great for the service industry, especially for recurring needs or more expense purchases. Shorter expiration dates work well for retail stores and less expensive purchases. Many retail purchases are want driven. Create the desire, offer a great incentive and limit the time to act. If that timeframe is too long, desire could fade or you allow an opportunity for a competitor to offer a better deal.