Biases regarding aesthetics and attractiveness photo

Perception Biases Regarding Aesthetics and Attractiveness

How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
Photo of protesters, Make America Think Again

Analyzing How Great Designers Think

William Lidwell analyzes how the greatest of designers in modern times think and what heuristics they shared that made them revolutionary. From simplicity to dedication to quality, Lidwell outlines 10 principles to elevate design thinking.

Example Use of Color in Logos

A symbol intended as a PR effort became so much more. I love New York!

Creating a Collaborative Culture

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How do we transform a mindset so deeply ingrained in us--in our American culture? How do we transform from a competitive nature to a collaborative spirit?... I watched Simon Sinek’s Ted Talk called How Great Leaders Inspire Action.

Which Came First?

Study the affects of media on the American culture. From social media to print to radio to television to digital ads, the American society is bombarded with images and messages. Does it affect the American culture?
On Writing Well by William Zinsser

On Writing Well

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Don't think you write well? Want to learn from a pro...for less than $20? It took me two days and one night to read and write this review, which I submitted during grad school. I received an A+ for writing well about On Writing Well. Ha!

Color Psychology and Graphic Design: Beyond Black and White

Media Week’s "The Color of Money", Eleftheria Parpis examines the art, science and psychological appeal of bright colors. The Toy State’s Road Rippers collection sought for differentiation from major competitors like Matchbox and Tonka for…

Color Psychology and Graphic Design: Black and White

Gary D. Sherman and Gerald L. Clore explore the connotations of black and white within the American culture in the article entitled, “The Color of Sin: White and Black Are Perceptual Symbols of Moral Purity and Pollution.”Within the…

Color Psychology and Graphic Design: Literature Review

The use of color psychology is key in logos, branding, packaging, competitive point-of-purchase, attention-grabbing, signage, and all other forms of marketing and advertising. Designers use color for identification and emphasis.As a result,…

Color Psychology and Graphic Design

Colors produce immediate associations and reactions. The subconscious registers the messages from these associations. Whether the root of these associations lies in instinct or socialization, a genuine reaction occurs.The use of color significantly…

Color Psychology and Graphic Design: Color Affects Mood

The influence of colors on attitude and behavior in individuals is on conscious and subconscious levels, but primarily subconscious. People are generally not aware or even believe they are affected by color at all.