“Americans are very big about loving the dog first... They're actually looking for you to be the pack leader.”
— Cesar Millan
Take the lead!
Best in Breed
Best in breed means, excellence from start to finish. The best businesses are those that value design and consistency so their clients know exactly who they are, what they do, and why they do it. No need to be the mutt with the identity crisis when it comes to your livelihood and passion.
Best in Show
Your business is awesome! Let’s show the world your awesomeness. Don’t just follow others – be the leader. When you add branding into the mix, your website relaunch will be more than a redesign – it will truly reflect the leader you are. That’s how your brand becomes memorable – not just "well known".
Show as a Champion
Whether you're exhibiting at an industry trade show, presenting during a conference, or networking with peers, your displays, handouts, and presentation designs should be as credible, professional, and smart as you are. Elevate yourself and your brand with top-notch, strategic design.
"Am I standing out as the trusted expert?"
Which of these feel like you?
I'm tired of looking inexperienced and boring.
I’ve been in this line of work for decades. My branding and website don't convey my level of expertise or rates.
People don’t know what I do for a living.
I have difficulty explaining to people what I offer and how I’m different.
How do I transition from executive to entrepreneur?
I used to work with my colleagues, but now I’m a business owner. How can I change that perception?
I'm not getting any referrals.
My clients and peers don’t refer me to others. Why is this?
It's not what you say, but
Claim Your Territory
in Your Clients' Minds
Design, color, and typography are what you're saying beyond the words you're using. Often, they can contradict the words. That's where the confusion begins. Instead of confusing, you need to be clear so you can stake your claim to that spot in your clients' minds for what you offer.
"If you do what you’ve always done, you’ll get what you’ve always gotten."
— Tony Robbins
Still Sniffing Around?
Sometimes we’re unsure of new experiences. Let’s get you started with these guides.
Solidify Your Brand’s Position
The only way to lead a pack is to be in the front.
Leaders follow leaders.
With a website redesign, rebrand, or coordinated event materials, ...
We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.
My life’s work and extensive background helps me guide you to become the memorable leader you are.
Tail Tale Blog
- Web Design
How to Market to People Not Like You
A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
The Disrupters, Design and Career
Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
Perception Biases Regarding Aesthetics and Attractiveness
How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
Uncomplicate the Web: 7 Steps for Understanding the Web
Every industry has its own jargon. You know that speaking in jargon from your industry confuses and frustrates your clients. The web being only a few decades old and always changing, the industries involved in the web can barely keep up for themselves, which makes it hard for them to talk about the web in terms anyone can understand.