Palatable Painting
A Platinum-winning study in B2B sophistication. Discover how we combined "indulgent" high-end photography with a high-efficiency custom content engine to turn a national dessert catalog into an automated sales powerhouse.
Reimagining Luxury Residential Restoration:
Sonia Garcia is the owner of Palatable Painting, a premier residential painting firm in San Antonio. Sonia’s team specializes in high-end interior and exterior transformations, catering to an upscale clientele that values precision, aesthetics, and professional reliability.
The Challenge
The "Luxe" Gap Despite the high quality of her real-world work, Sonia’s digital presence was "lackluster" and failed to resonate with her target market. Generic Branding: The use of stock photography diluted the brand’s authenticity and expertise. Fragmented User Journey: Information was scattered; for example, services and pricing were on separate pages, creating unnecessary friction. SEO Limitations: The site lacked structural depth to rank for high-value local searches in specific San Antonio neighborhoods.
The Strategy
The Neighborhood Archetype Engine
The strategy focused on William Lidwell’s principle of Social Significance and Categorization. We didn't just want a gallery; we wanted a lifestyle guide. We developed a "Neighborhood Personality" framework, categorizing San Antonio’s diverse areas into design Archetypes. This allowed us to build an SEO-rich ecosystem that connects with the specific aesthetic aspirations of luxury homeowners in targeted zip codes.
Project Scope
Custom UX/UI Redesign for Upscale Market Appeal
Interactive "Before & After" Portfolio Development
Custom Post Type (CPT) Architecture for Neighborhood SEO
Dynamic Video Testimonial & Media/Press Systems
AAA Accessibility Compliance & Animation Strate
The Solution
A High-Fidelity Technical Rebuild
I moved the site away from a "template" feel and toward a custom-engineered platform designed for high-end conversion.
Interactive Proof of Transformation: I implemented a "Before & After" reveal slider on the portfolio pages. This interactive element allows users to physically drag a bar to reveal the stark contrast of Sonia’s craftsmanship.
Neighborhood Style Guides: Using custom post types, I created "Neighborhood Personality" profiles. These use AI-generated interior concepts and curated color palettes to give homeowners style inspiration based on their specific area.
Prioritized Social Proof: I re-architected the testimonial system. Video reviews—the highest form of trust—are dynamically prioritized to appear at the top, while text-based reviews are styled into a separate, clean section.
The "Consolidated" Service UX: I eliminated the friction of two-page service layouts by combining technical service details and pricing into single, high-converting landing pages.
Technical Excellence & Accessibility: I ensured every background and typeface passed the strict AAA Accessibility (7+) standards. I also replaced all stock imagery with Sonia's actual project photography and added subtle, professional animations to elevate the "luxe" feel.
The Result
A Digital Authority in Residential Artistry
The new Palatable Painting site is now a strategic asset that matches the quality of Sonia’s physical work. By removing the "stock" feel and replacing it with neighborhood-specific intelligence and interactive proof, we’ve created a digital environment that commands the attention of upscale clients. The site is no longer just a brochure—it is a sophisticated lead engine that builds trust before a single brush is dipped in paint.
