Case Study: Orphans of War Website Redesign
TSO Media was already working on plans for a website redesign for Orphans of War when their website was hacked. Plus, they didn’t have backup systems in place. It was all lost. The good news is that because they were already working on new content with TSO Media, they took advantage of the otherwise bad…
Making a Statement With Intention
Do your website, materials and presentation project the expertise you have and the message you intend? Professional Speakers and Digital Course Creators Your website is your hub and reliable connection to your market. A website for speakers and Course Creators must: Build credibility Provide value Cultivate new opportunities/students Professional Speakers You need to a site that demonstrates your expertise…
Branding Project: Dependable (WordPress Hosting)
More Than Words: Meaning and Context When Dependable was still in the early stages of development for the new fully-managed WordPress website hosting platform, the owner, Brad Delaney, also long-time owner of Sound Strategy, contacted me to work with him on branding the platform. During the workshop, we identified the following brand attributes: Culture: Fun,…
Accessible Websites: Making your site readable and useable for impaired visitors
Colors: How to use your color palette to enhance your brand while being accessible During the 2019 redesign of this site, accessibility has been a growing concern and focus…as it should be! I create sites for clients, who may or may not know about all the ADA compliance guidelines. It’s now my responsibility to ensure…
Bradley Scott Commercial Real Estate
Bradley Scott, an established commercial real estate business for forty years, rebrands to reflect their attributes, history, and mission to resonate more with their client base and new generation.
No Need for New Content
This is exciting news. You do not need to worry about creating new content! Would you prefer to listen instead of reading this blog post? Or, see it streaming in the Facebook post: https://www.facebook.com/fatdogcreatives/ How many blogs do you think there are in the world, in the U.S., in your state, or in your region? How…
Website Redesign Case Study: Bridget Willard
WordPress Website for BridgetWillard.com Read also Bridget’s case study on the need and process for the redesign Before Bridget contacted me, her site looked like what you’ll see in the video below. In it Jocelyn Mozak (Mozak Design) gives some helpful feedback for design, function, and voice/perspective. Of course, all of this is assuming Bridget’s…
Where does your Website fit?
Regardless of what your website looks like, what platform you use to manage its content, or where it’s hosted, it shouldn’t be a “one and done” type of project. You need to incorporate your website into your marketing plan. It needs to play an active role in your business! Listen here: For many businesses, e-commerce…
The Disrupters Podcast: Branding and Websites
I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website. How to hone in on the words that describe your brand’s: Culture Voice Feeling Customers Impact Differentiator Use these words to filter everything you do…
Creativity and Marketing
Todd Brogowski of Todd’s Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence. Exercising your creativity, even in small ways, helps your business and quality of life Creativity, memorability, and insulting your…
Evolution of a Logo: Mozak Design
In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. ‘Oh, no! People might…
Lind Pest Control & Inspection Services
The original Lind site didn’t communicate the value of the team, the care they provide their customers, or their dedication to the community.