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Ivan the Gorilla dot com website mockup on an iPad

Case Study: The Ivan Foundation

By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have…

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Mockup of Draw Attention WordPress plugin for Fat Dog Creatives' book

Increase Engagement With Website Visitors with a Simple Image Map

Interactive content, like image maps, can literally show visitors that your service eases their pain. Relief and a smile can help with conversions!

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Marketing Your Brand With a Family of Colors

I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them and their enthusiasm. Show Summary You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this…

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Happy Post-It Notes

Affinity Diagrams Can Ease Your Overwhelm & Transition Into Management

Allowing for errors builds a collaborative spirit and fosters innovation.

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Graphic Design Books in my office

11 Books Designers Should Read

Whether you’re a design student or have been in design but looking for more, you can benefit from the content in the books listed below. If you want to be a better designer, want to succeed, and want to be a leader, this short-list is a great reading list.

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Comments on Jocelyn Mozak's message. Embrace the Too: It's okay to not fit in.

Embracing the Too

Just last Monday, I was listening to The Women at Work show on Wharton School of Business Radio. The show guest talked about one of her clients who was very different. Rather than getting coached to fit in, look and act like a woman is expected to be in business, this woman embraced her “different”…

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photo of Orphans of War Website on a desktop, laptop, and tablet display

Case Study: Orphans of War Website Redesign

TSO Media was already working on plans for a website redesign for Orphans of War when their website was hacked. Plus, they didn’t have backup systems in place. It was all lost. The good news is that because they were already working on new content with TSO Media, they took advantage of the otherwise bad…

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Making a Statement With Intention

Do your website, materials and presentation project the expertise you have and the message you intend? Professional Speakers and Digital Course Creators Your website is your hub and reliable connection to your market. A website for speakers and Course Creators must:  Build credibility  Provide value  Cultivate new opportunities/students Professional Speakers You need to a site that demonstrates your expertise…

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Visually accessible color tool

Accessible Websites: Making your site readable and useable for impaired visitors

Colors: How to use your color palette to enhance your brand while being accessible During the 2019 redesign of this site, accessibility has been a growing concern and focus…as it should be! I create sites for clients, who may or may not know about all the ADA compliance guidelines. It’s now my responsibility to ensure…

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