Branding Project: Dependable (WordPress Hosting)
Enhancing Meaning With Typography: Dependable While the word [dependable] itself contains meaning, typography helps to enhance the meaning, convey emotion, place in time, style (like sophisticated or commonplace), and so much more. It’s important to understand the value typography adds to meaning. It helps convey the messages we aren’t saying with the words. We can…
Accessible Websites: Making your site readable and useable for impaired visitors
Colors: How to use your color palette to enhance your brand while being accessible During the 2019 redesign of this site, accessibility has been a growing concern and focus…as it should be! I create sites for clients, who may or may not know about all the ADA compliance guidelines. It’s now my responsibility to ensure…
Bradley Scott Commercial Real Estate
Bradley Scott, an established commercial real estate business for forty years, rebrands to reflect their attributes, history, and mission to resonate more with their client base and new generation.
No Need for New Content
This is exciting news. You do not need to worry about creating new content! Would you prefer to listen instead of reading this blog post? Or, see it streaming in the Facebook post: https://www.facebook.com/fatdogcreatives/ How many blogs do you think there are in the world, in the U.S., in your state, or in your region? How…
Website Redesign Case Study: Bridget Willard
WordPress Website for BridgetWillard.com Read also Bridget’s case study on the need and process for the redesign Before Bridget contacted me, her site looked like what you’ll see in the video below. In it Jocelyn Mozak (Mozak Design) gives some helpful feedback for design, function, and voice/perspective. Of course, all of this is assuming Bridget’s…
Where does your Website fit?
Regardless of what your website looks like, what platform you use to manage its content, or where it’s hosted, it shouldn’t be a “one and done” type of project. You need to incorporate your website into your marketing plan. It needs to play an active role in your business! Listen here: For many businesses, e-commerce…
The Disrupters Podcast: Branding and Websites
I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website. How to hone in on the words that describe your brand’s: Culture Voice Feeling Customers Impact Differentiator Use these words to filter everything you do…
Creativity and Marketing
Todd Brogowski of Todd’s Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence. Exercising your creativity, even in small ways, helps your business and quality of life Creativity, memorability, and insulting your…
Evolution of a Logo: Mozak Design
In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. ‘Oh, no! People might…
Lind Pest Control & Inspection Services
The original Lind site didn’t communicate the value of the team, the care they provide their customers, or their dedication to the community.
How Can Freelancers in Military Families Buy Locally
Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?
Commonly Requested Resources for Online Businesses
I’ve been doing my own research and have been asked by others for solutions on a number of topics. This is a list I’ve compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs Dubsado ActiveCampaign Infusionsoft OntraPort Zoho Course Platforms WordPress LearnPress LearnDash LifterLMS Sensei…