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A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC
What do a dragon, a widow, and a bird have in common? It’s the start of a joke, right? The Inside Scoop, a Story for Context These are actually parts of the story of my latest client and newest friend, Bridget Willard. She packed up her life and business last year (2020) to uproot herself from...
Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?
While I've complained about sliders (a.k.a. carousels) for more than a decade, there are situations where they are appropriate. I used to advise web clients that having a slider means limiting the amount of text on each image to the absolute minimum to get the message across and limiting the number of slides to 2 or...
You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.
Why You Need Branded Slide Decks: Branded V. Logo This topic isn't discussed enough. For most people "branded" means putting your logo on something. While that's 100% true with cattle, it's not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using slides,...
Case Study: The Ivan Foundation
By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have never...
The Ultimate Marketing, a Network of Support
https://www.youtube.com/watch?v=dt4guDb9BZc It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you...
Increase Engagement With Website Visitors with a Simple Image Map
The longer we can keep visitors on our site, the more interested they may become, and the more likely they'll become clients. Interactive elements are a great way to increase engagement, which not only keeps visitors on your site longer, it may also improve your customer service with "self-service". However, Gartner reports, "Only 9% of customers...
Marketing Your Brand With a Family of Colors
I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them and their enthusiasm. Show Summary You have a business and a logo. Awesome. You may even have memorized your color's hex code. But what about different moods? What color shouldn't be used in your logo? On this episode,...
What is an empathy map, and why do we care?
In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! https://www.youtube.com/watch?v=b12aDB1Adp8 Download (copy to your Google Drive) for this episode: Empathy Map Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of...