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The Builders Podcast With Matt Levenhagen & Rhonda Negard
Watch Episode 47: Meet Rhonda Negard – Her Story Becoming a Business Owner, Leaving Corporate to Build a Business & More on the Builders Podcast Website and see his show notes. This episode emphasizes the importance of networking, which is exactly how Matt Levenhagen and I connected. https://www.youtube.com/embed/VB5dFHbrMZg Why I don’t call my business an agency...
7 of the Best Paid and Free Avenues to Drive Traffic to Your Website Right Now
By Warren Laine-Naida Oh, God. Another blog post about increasing traffic to my website? Wrong. Yes, we lured you here on that pretext, but you’re going to leave this post thinking dollars instead of clicks. Sound good? Excellent. Pull up a sofa and grab your coffee! So, what is Traffic? I guess you know, otherwise, you...
A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC
What do a dragon, a widow, and a bird have in common? It’s the start of a joke, right? The Inside Scoop, a Story for Context These are actually parts of the story of my latest client and newest friend, Bridget Willard. She packed up her life and business last year (2020) to uproot herself from...
Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?
While I've complained about sliders (a.k.a. carousels) for more than a decade, there are situations where they are appropriate. I used to advise web clients that having a slider means limiting the amount of text on each image to the absolute minimum to get the message across and limiting the number of slides to 2 or...
You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.
Why You Need Branded Slide Decks: Branded V. Logo This topic isn't discussed enough. For most people "branded" means putting your logo on something. While that's 100% true with cattle, it's not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using slides,...
Case Study: The Ivan Foundation
By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have never...
The Ultimate Marketing, a Network of Support
https://www.youtube.com/watch?v=dt4guDb9BZc It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you...
Increase Engagement With Website Visitors with a Simple Image Map
The longer we can keep visitors on our site, the more interested they may become, and the more likely they'll become clients. Interactive elements are a great way to increase engagement, which not only keeps visitors on your site longer, it may also improve your customer service with "self-service". However, Gartner reports, "Only 9% of customers...