Visual Branding Process

During the 90-minute branding workshop, we will identify and define your brand personality and voice.

We'll also uncover your core values, your brand voice, culture, feeling, impact, and more.

Naming Your Business: Engaging a marketer and/or business consultant can help you identify possibilities you hadn’t considered that might be more appealing to your ideal clients.

Remember, it needs to be simple, easy to remember, and not confused with another brand. Check out these professionals to create the alluring name that fits your brand and is memorable!

Shannon Communications

Lore Naming

During this phase, your designer will make rough sketches and present 1-3 different concepts based on the information in the branding worksheet from the Branding Workshop.

Your designer will take your feedback from the concept phase and develop 1-2 more designs that may be a bit more refined.

This is the “third” round and final pass at the design chosen in the previous phase. Only minor adjustments are made here.

With any brand package Fat Dog Creatives creates, branded documents are included.

• Logo files
• Other materials based on needs and package details
  • Logo Usage Guide or Brand Style Guide*
  • Design Toolkit (Patterns & Other Design Elements)*
  • Business Cards & Template
  • Letterhead & Envelope
  • Social Media Profile & Cover Images*

* Not included in all packages

Logo files and variants: One file is not sufficient with varying printing techniques/options, web sites, social media, etc. Not only are Fat Dog Creatives’ clients provided with a primary logo, they receive them as:

• horizontal
• stacked
• logo mark only

Each of these variants are provided in the following formats and color modes:

• AI, EPS, PDF
  Spot color (Pantone), CMYK, RGB, Reversed (RGB & CMYK (white with transparent background)), and Black and White
• TIF
  High resolution
  CMYK, Reversed (CMYK (white with transparent background)), and Black and White
• JPG
  High, medium, and low resolution
  RGB
• PNG
  High, medium, and low resolution
  RGB, Reversed (RGB & CMYK (white with transparent background))

Once you've received your files, we'll close this project and discuss your future needs, timelines, and budgets.