Do you know what and who your brand serves?
Brand Identity, Logo & Visuals
A strong brand identity goes beyond just a logo. It’s the full spread—everything from the colors, fonts, and style to the vibe that tells your customers exactly what kind of business they’re dealing with. You’re not just selling products or services; you’re selling a story, a lifestyle, a connection. Fat Dog Creatives builds brands with bite, personality, and a little wag in their tail.
How We Work
Sniffing Out the Best Solutions
From the moment we start, we’ll work closely with you to understand your vision and long-term goals. Our process is thorough, thoughtful, and fun:
Discovery
We’ll ask the right questions to sniff out the essence of your brand. Who are you? Who do you serve? And what makes your tail wag?
Branding Blueprint
Once we have a clear idea of your brand, we’ll develop a visual strategy—your roadmap to success, with a strong focus on audience appeal and authenticity.
Creative Playtime
This is where the magic happens! We roll out the design concepts and work closely with you to refine them until you’re howling with excitement.
Ready to Run
Once everything’s approved, we roll out your new brand identity across all necessary channels and platforms, ensuring everything is ready to run smoothly and fetch those clients.
Deliverables
We'll Fetch for You...
Defined during our meetings, your brand traits help keep you focused and consistent with the visual message to grow brand recognition.
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- Color palette
- Font recommendations and usage
- Logo usage guidelines
- Patterns
Branded letterhead, business cards, greeting cards, patterns, design elements
Social Sharing Images: Custom social images/templates for attractive and effective website social sharing
Slide Deck: Google Slides design with all of your brand information to use as a template for presentations.
Digital displays, printing-ready, and large format files; with and without tagline; vertical and horizontal.
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- Primary logo
- Alternative versions: stacked, horizontal, social media (square/circle)
- Logo icon/mark only; Logo type only
- Full color, black & white, grayscale
- File types for:
- screens (displays, tv, web, email)
- printing (in-office & professional print shops)
A consistently applied color palette significantly influences your brand perception, is necessary for long-term success and growth, and is crucial in visual branding.
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- Included in a style guide
- Primary brand colors
- Secondary & tertiary colors for depth
Typographic recommendations and examples to help you remain consistent with your brand style. (Actual font files are not included due to copyright/reselling restrictions.)
