Strategies for Conversion Optimization

Presentation for the North San Antonio Chamber of Commerce | Getting more leads: Let's conquer some roadblocks

How to make your website or landing page convert more visitors into leads and into clients. To optimize conversions on WordPress websites and landing pages, I keep in mind the principle of providing value before asking for anything in return. Here’s a step-by-step process along with ideal plugins to achieve this: Step-by-Step Process: Understand the…

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Don’t put all of your eggs in one basket.

photo of pastel assortment of eggs

A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.

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Checkpoint Capital

Ad Design for Checkpoint Capital in the Texas Bankers Association magazine, Texas Bankers

Immediately following her retirement, Checkpoint Capital contacted Wanda Stevens to help them build on their banking relationships. Announcing the new addition to the team in a banker’s conference program add and with webinars prior to the conference was crucial. We created a print ad and several digital ads and banners together to make the banking…

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Woody’s Smokehouse

Woody's Texas T-shirt

Woody’s Smokehouse Woody’s has been around more for than 40 years and is a must-stop for drivers along the I-45 corridor between Houston and Dallas, Texas. Fat Dog has created print, billboard, and digital ads as well as merch after rebranding the #1 store in Centerville, Texas. Portfolio Tail Tales Blog

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SSF Running

SSF Running logo mockup

SSF Running Unique design for specialized coach uses negative space to highlight how Stephanie uses knowledge of body mechanics and endurance with strength for faster running, a unique approach that completely redefines the limits of her athletes. Portfolio Tail Tales Blog

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Wild Child Group

Wild Child website on an laptop

Wild Child Group “Wow! When we said we want to disrupt, we meant it. Now, our brand and website truly reflect that.” -Candace Thompson, Business Strategy Coach “Disrupters of normal” isn’t just a mantra it’s a way of life. Wild Child’s Candace Thompson provides the structure of client business needs in order to free their…

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Bridget Willard

Responsive Website for Bridget Willard dot com on a Macbook

Bridget Willard, LLC 2021 Website Redesign I understand her brand really well by now; I’ve known her virtually for almost 3 years and have had to pleasure of seeing her in person at Seattle WordCamps, including watching her give the keynote address. Therefore, I also know her passion and can see her potential. Site visitors…

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Mozak Design

Mozak Design's ebook

Mozak Design Jocelyn is by education and experience an engineer who made the transition to website development. Within five years she made the switch from freelancer/solo-entrepreneur to an agency allowing her to focus more on the technical/development than the aspects of design and marketing. Evolution of a Logo: Mozak Design March 15, 2019 Leave a…

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Judith Poe Jewelry

Judith Poe Jewelry box design

Judith Poe Jewelry Evolution of a Logo: Judith Poe Jewelry October 3, 2019 Leave a Comment Austin, TX jewelry designer, Judith Poe, creates custom high-end jewelry. Judith Poe translates and conveys emotions and concepts in each beautiful piece of jewelry. Case Study Portfolio Tail Tales Blog

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Liv With Love

Liv With Love magazine ad

Liv With Love: Loving Hair Care The essence of what we provide is not in a tangible product or straight-forward service, like hair cut, color, and wash. When rebranding, start with the emotional transformation. Liv With Love September 28, 2017 Leave a Comment Rebranding a roaming hairstylist: How can she rebrand to attract new clients…

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