Don’t put all of your eggs in one basket.
A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.Read More
Making Your Case Studies Irresistible
A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father–a story to make Ancestry irresistible.Read More
How to Market to People Not Like You
A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.Read More