Marketing
Marketing Departments & Corporate Staff
Strategies for Conversion Optimization
How to make your website or landing page convert more visitors into leads and into clients. To optimize conversions on WordPress websites and landing pages, I keep in mind the principle of providing value before asking for anything in return. Here’s a step-by-step process along with ideal plugins to achieve this: Step-by-Step Process: Understand the…
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LiVEgan
You don’t have to eat vegan to live vegan. Fashion shouldn’t be at the expense and torture of animals. This is what I’ve learned after working with Mona and LiVEgan.
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Gulf Coast Conference
GCC wanted to shed its former identity, which was closely tied to its former event location. The event planners wanted more flexibility to change the venue when/if needed in the coming years. Additionally, the new brand identity needed to be modernized, yet have a timeless design.
Read MoreDon’t put all of your eggs in one basket.
A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.
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Woody’s Smokehouse
Woody’s Smokehouse Woody’s has been around more for than 40 years and is a must-stop for drivers along the I-45 corridor between Houston and Dallas, Texas. Fat Dog has created print, billboard, and digital ads as well as merch after rebranding the #1 store in Centerville, Texas. Portfolio Tail Tales Blog
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Judith Poe Jewelry
Austin, TX and San Francisco, CA jewelry designer, Judith Poe, creates custom high-end jewelry. Judith Poe conveys emotional concepts in each beautiful piece of jewelry.
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Bradley Scott Commercial Real Estate
It’s not about the business; it’s about who the business serves: the customer. We collaborated on a design that reflected their clientele as well as their history and value.
Read MoreMaking Your Case Studies Irresistible
A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father–a story to make Ancestry irresistible.
Read MoreHow to Market to People Not Like You
A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
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