Posts by fatdogcreatives
Merger Madness to Digital Magic: Structure Formulations’ Glow-Up
Alright, folks, buckle up. We’re diving into a story that’s less “corporate yawn-fest” and more “how the hell did they pull this off?” It’s the tale of Structure Formulations, a company that rose from the ashes of a messy merger between Structure Health & Wellness and Ampersand CBD, shaking off a clunky Shopify site like a bad ex and stepping into a shiny new WordPress world. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up, and a feminine aesthetic so upscale it could sip rosé with the Real Housewives. Let’s break it down, Seth Godin-style with a Kathleen Madigan twist, because who doesn’t love a little truth-telling with their marketing fairy dust?
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Websites, Awards, and Cake—Oh My!
See the project page with before and after reveals.
This win isn’t just about cake (though, let’s be honest, cake makes everything better). It’s about doing web design the right way—with clarity, simplicity, and just enough personality to make people care.
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M&A, the Great Website Shuffle: When Companies Merge and Domains Collide
Picture this: Two companies, once fierce competitors, now bound in corporate matrimony. Champagne corks pop, press releases gush about “synergies,” and somewhere in the distance, a web developer weeps softly into their keyboard. Mergers and acquisitions (M&A) aren’t just about boardroom handshakes and Excel gymnastics. They create a digital chaos akin to forcing two completely…
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Your Website is Speaking—Is It Saying the Right Thing?
Is Your Website Sending the Right Message?
If your website doesn’t reflect the quality of what you offer, it’s time for an upgrade. Let’s build a digital presence that adds value—not doubt—to your brand.
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Strategies for Conversion Optimization
How to make your website or landing page convert more visitors into leads and into clients. To optimize conversions on WordPress websites and landing pages, I keep in mind the principle of providing value before asking for anything in return. Here’s a step-by-step process along with ideal plugins to achieve this: Step-by-Step Process: Understand the…
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Green Geeks Webinar: 7 Must-Have Elements to Make Your Website Amazing
Aka: How to not be the cat. Make your website the dog every visitor wants to greet. We will cover seven elements that will amaze and delight your potential clients and grow your business. The simple fact is that it doesn’t matter how good you are with what you offer that leads to success. The…
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For Clients in Rural Areas, Tips on Faster and More Reliable Texting, Calls, and Info
What is your emergency plan? Even in San Antonio, communications were limited during the 2021 freeze. Besides emergencies, these apps are great for business.
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Small Towns and Chambers of Commerce: The Hardest, Most Rewarding Service for Cultivating Community, Visitors Bureaus, and Economic Development
Here’s what people from cities, even cities of 50,000 residents, don’t understand about small towns–actual small towns. Public transportation, what’s that? Most small towns are rural. They don’t have public transportation. The closest thing they have to public transportation is what’s now known as Uber but without the app. A person calls someone who lives…
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Beaver Builder, Meet Shannon
I’ve been working on a new site design and build for Shannon Communications, a branding and communications consultancy here in San Antonio. This site is an expression of the brand she’s built, but it’s also an expression of everything I love to, for whom, and learning and applying what I’ve learned. I’ve had an ongoing…
Read MoreDon’t put all of your eggs in one basket.
A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.
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