Tales From the Blog
Merger Madness to Digital Magic: Structure Formulations’ Glow-Up
Alright, folks, buckle up. We’re diving into a story that’s less “corporate yawn-fest” and more “how the hell did they pull this off?” It’s the tale of Structure Formulations, a company that rose from the ashes of a messy merger between Structure Health & Wellness and Ampersand CBD, shaking off a clunky Shopify site like a bad ex and stepping into a shiny new WordPress world. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up, and a feminine aesthetic so upscale it could sip rosé with the Real Housewives. Let’s break it down, Seth Godin-style with a Kathleen Madigan twist, because who doesn’t love a little truth-telling with their marketing fairy dust?
Read MoreWebsites, Awards, and Cake—Oh My!
See the project page with before and after reveals.
This win isn’t just about cake (though, let’s be honest, cake makes everything better). It’s about doing web design the right way—with clarity, simplicity, and just enough personality to make people care.
Read MoreM&A, the Great Website Shuffle: When Companies Merge and Domains Collide
Picture this: Two companies, once fierce competitors, now bound in corporate matrimony. Champagne corks pop, press releases gush about “synergies,” and somewhere in the distance, a web developer weeps softly into their keyboard. Mergers and acquisitions (M&A) aren’t just about boardroom handshakes and Excel gymnastics.…
Read MoreYour Website is Speaking—Is It Saying the Right Thing?
Is Your Website Sending the Right Message?
If your website doesn’t reflect the quality of what you offer, it’s time for an upgrade. Let’s build a digital presence that adds value—not doubt—to your brand.
Read MoreStrategies for Conversion Optimization
How to make your website or landing page convert more visitors into leads and into clients. To optimize conversions on WordPress websites and landing pages, I keep in mind the principle of providing value before asking for anything in return. Here’s a step-by-step process along…
Read MoreTake The Lead.
You can mature in your leadership with the tips, courses, and step-by-step instructions in the Best in Show Newsletter with information about managing your website, brand, and event designs. Plus, be the first to get information about new courses for those who want to learn more or DIY.
Bradley Scott Commercial Real Estate
Website Redesign Case Study: Bridget Willard
Evolution of a Logo: Mozak Design
Lind Pest Control & Inspection Services
Evolution of a Logo: Compliance Diagnostics
Evolution of a Logo: Wild Child Group
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