I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website.
Listen to “Rhonda Negard returns to talks about Web Site Branding” on Spreaker.How to hone in on the words that describe your brand’s:
- Culture
- Voice
- Feeling
- Customers
- Impact
- Differentiator
Use these words to filter everything you do for brand awareness and marketing campaigns.
Key Takeaways
- Know your ideal client.
(See the Client ID Card for help.) - Narrow your focus.
- The riches are in the niches.
- Clarity is key.
- Use multiple media, a.k.a. mixed media/repurpose content.
- video
- podcast
- transcription
- blog summary
- Segment an place on related, existing content