Rebranding and collateral design
to mark your brand into your spot in your clients' minds!
The Mutt's Identity Crisis
Creating a Memorable Brand
The mutt isn't the one confused about his identity. Everyone he meets tries to categorize him, but he's got too many similarities to other breeds without one of them being dominate and obvious. He's not memorable because he's not clear on exactly who he is, what his job is, and who he's helping.
"If you serve everyone, you're serving no one." You also cannot be everything to everyone, so don't bother trying anymore. Get clear on your ONE thing (how your business is the "only" in its category).
More than a logo and color palette, you'll be walked through the branding process to uncover your core values, brand attributes, archetypes, and more.
Strategic Design for a Memorable Brand or Campaign
If you don’t have a strategy, this could be a waste of time and money. I can make referrals for you to a number of marketing and business consultants who can help you plan your content, strategy, and delivery. Then, I’ll step back in and provide the design expertise for the project.
Anything you use to generate leads or make sales is marketing material. Marketing is timely, deliberate, and may follow trends and current events, unlike your branding, which should aim to be timeless.
Marketing with multiple touch points connected by a thematic message is a marketing campaign. It may focus on a specific season, service you provide, or be tied to an event or series of events.
I work with marketing consultants or agencies to plan and execute marketing campaigns.
From lifestyle, regional magazines to educational books, position your business, magazine, or book as the go-to expert in a field. Good design matters and aids in elevating the position in the market.
Editorial designers determine how the information is shared, presented, and understood. For example, magazine content requires adherence to strict grid design with creative compositions, typography, and brand standards to keep the publication consistent throughout multiple volumes since the magazine itself is a brand.
Catalogs are for "window-shopping" at home or in the office. The organization of the items, pricing, descriptions, and order process can make the difference in sales and sales volume or no sales at all. Hierarchy of the information is key as well as identifying which pieces of content demand more attention than others.
Who do you serve? Identify Your Ideal Client
Uncovering their motivations, habits, hobbies, etc. to help you reach then where they are
Establish Your Brand and Web Presence
You can edit and manage your aesthetic, affordable, responsive Word Press website site with confidence and ease with the best user experience.
Expand Your Brand’s Reach
From the event logo to way-finding signage and from large entrance units and hanging aisle marker, branding your event in a big way doesn’t mean a bank-breaking budget. Steps, floors, railings, windows, any surface in your venue can deliver your message and theme.
If you're ready to mark your spot in your category,
I'm ready to show you how!
Wild Child Group Rebrand
Candace Thompson, Wild Child Group, provides business consulting. She works her clients hard. Her process involves a lot of work on their part. Candace looks at the numbers and creates a strategic plan to propel the business to the next level. She lives and breathes her tagline, “Disrupters of Normal.” This means, don’t be satisfied with status quo or risk missing out on significant growth and legacy.
Her branding did not possess that “next level”, high-end, highly knowledgable and experienced professional. We worked to identify what her brand was communicating, what she wanted to communicate, and what her clients need from her.
Tail Tales Blog
Bradley Scott Commercial Real Estate
It’s not about the business; it’s about who the business serves: the customer.
Mozak Design Rebrand
Jocelyn is by education an engineer and currently works as a website developer, which explains how she was able to hone in on and refine her processes so quickly and efficiently. Five years, she made the switch from freelancer/solo-entrepreneur to an agency allowing her to focus more on the technical/development than the aspects of design and marketing.
She knows code. She can write and edit. She’s quick and detail-oriented, a typical engineer.
Tail Tales Blog
Salon Sass: Available for Purchase
When great concepts go unused... it's too good to be abandoned.
This is ideal for a moderately edgy and fun suburban salon for women and teens only.
This sassy haircut matches the sassy style. The script font used for the name has both smooth, feminine, curvy elements of a woman and the sharp precision of the scissors on the upstrokes of the letters.
Why Clients Love Working With Fat Dog Creatives
Testimonials from Real clients
Rhonda is the absolute best graphic designer/creative person. I've used Fat Dog Creatives for two completely different businesses and am always surprised at how far she exceeds my expectations. Rhonda takes your vision and brightens it - turning it into a dream come true. I truly feel like there is not anybody who could have brought my vision to life like she has. She does an incredible job. A dream to work with. So thankful to have known someone that recommended her to me. Don't look elsewhere, Fat Dog Creatives is #1.
Rhonda takes great care of her clients. She really listens and draws out important details that help her clients build their brands.
Not totally sure yet or need a custom package and quote?
We can customize a package to fit your needs.