Rebranding and marketing design to turn your business
potential into achievement!
Aspirational Brand & Design
Creating a Solid Brand
The mutt isn't the one confused about his identity. Everyone he meets tries to categorize him, but he's got too many similarities to other breeds without one of them being dominate and obvious. He's not memorable because he's not clear on exactly what his job is.
What's your dog's super power?
- Shepherds need herding dogs, like Collies.
- Law enforcement need guard and watch dogs, like German Shepherds and Doberman Pinschers.
The branding process helps you get clear on:
- your purpose,
- your business goals, and
- who your clients are.
Once you get that clarity, your potential clients can more clearly identify where, how, and if your dog (your business) fits in their lives.
If you serve everyone, you're serving no one. You also cannot be everything to everyone, so don't bother trying anymore. Get clear on your ONE thing (how your business is the "only" in its category).
The Mutt & Identity Crisis
Lastly, you’re wanting to appeal to your ideal client, not to yourself. Not every business needs a rebrand. However, there are several reasons a rebrand might become necessary.
Business owners are emotionally and financially attached to their business and its products and services. Often, they confess that the business’s visual representation(s) of the brand is at odds with how they feel about their own business. Or, the logo and supporting visuals don’t match how the consumers feel about the business. They don’t represent the business well. They need a facelift.
The neighbor’s daughter’s son’s visual representation(s) may be fine for the starter mom-and-pop business, but, as the business grows, it outgrows the original designs and branding (if there ever was one). Jumping from mom-and-pop business to the next level, also means bringing the business’s visual representations and branding strategy to the next level too.
Sometimes, businesses have to restart from scratch. For example, poor employee attitudes may have affected customer service and turned business away as a result. Over time, recovering proves challenging. A business can do a complete overhaul, bringing those former customers back, and even bringing new ones. With counseling, education, and a rebirth of enthusiasm, and visual design the rebranding conversation can start.
Establish Your Brand and Web Presence
“Your brand isn’t what you say it is; it’s what they say it is.” – Marty Neumeier, The Brand Flip
Using Stanford’s Core Method, we’ll distill the attributes of your brand together for a unified understanding.
You can edit and manage your aesthetic, affordable, responsive Word Press website site with confidence and ease with the best user experience.
Expand Your Brand’s Reach
From lifestyle, regional magazines to educational books, position your business, magazine, or book as the go-to expert in a field. Good design matters and aids in elevating the position in the market.
From the event logo to way-finding signage and from large entrance units and hanging aisle marker, branding your event in a big way doesn’t mean a bank-breaking budget. Steps, floors, railings, windows, any surface in your venue can deliver your message and theme.
Marketing & Advertising
If you don’t have a strategy, this step could be a waste of time and money. I can make referrals for you to a number of marketing and business consultants who can help you plan your content, strategy, and delivery. Then, I’ll step back in and provide the design expertise for the project.
If you‘re serious about growth,
we’re seriously ready for you!
Wild Child Group Rebrand
Candace Thompson, Wild Child Group, provides business consulting. She works her clients hard. Her process involves a lot of work on their part. Candace looks at the numbers and creates a strategic plan to propel the business to the next level. She lives and breathes her tagline, “Disrupters of Normal.” This means, don’t be satisfied with status quo or risk missing out on significant growth and legacy.
Her branding did not possess that “next level”, high-end, highly knowledgable and experienced professional. We worked to identify what her brand was communicating, what she wanted to communicate, and what her clients need from her.
Tail Tales Blog
Bradley Scott Commercial Real Estate
It’s not about the business; it’s about who the business serves: the customer.
Mozak Design Rebrand
Jocelyn is by education an engineer and currently works as a website developer, which explains how she was able to hone in on and refine her processes so quickly and efficiently. Five years, she made the switch from freelancer/solo-entrepreneur to an agency allowing her to focus more on the technical/development than the aspects of design and marketing.
She knows code. She can write and edit. She’s quick and detail-oriented, a typical engineer.
Tail Tales Blog
Fix It Fresh Branding
Fresh food meets photography! Good foods for those on the go but value freshness, taste, and healthy lunches. These are ideal for those work lunches with limited time and access, like at construction sites, oil rigs, hospitals, clinics, and schools.
Fix It Fresh provides salads, meats, sauces, and spices packaged just right to maintain the foods' hearty integrity.
A 24/7 Bail Bonds Rebrand
In the early 2000s, Billy Holmes and I worked with the owners to create a character, the jailbird, and other branded materials. In 2017 these designs were created as part of a redesign challenge (redesign something from your early career).
I chose this one because it's so fun and had so much more potential than I was capable of achieving at that stage in my career.
The game board style helps to take some of the weight off of the need for such a service.
Tail Tales Blog
Salon Sass: Available for Purchase
When great concepts go unused... it's too good to be abandoned.
This is ideal for a moderately edgy and fun suburban salon for women and teens only.
This sassy haircut matches the sassy style. The script font used for the name has both smooth, feminine, curvy elements of a woman and the sharp precision of the scissors on the upstrokes of the letters.
Why Clients Love Working With Fat Dog Creatives
Testimonials from Real clients
Rhonda is the absolute best graphic designer/creative person. I've used Fat Dog Creatives for two completely different businesses and am always surprised at how far she exceeds my expectations. Rhonda takes your vision and brightens it - turning it into a dream come true. I truly feel like there is not anybody who could have brought my vision to life like she has. She does an incredible job. A dream to work with. So thankful to have known someone that recommended her to me. Don't look elsewhere, Fat Dog Creatives is #1.
Rhonda takes great care of her clients. She really listens and draws out important details that help her clients build their brands.
Client ID Card: Identify Your Ideal Client
Uncovering their motivations, habits, hobbies, etc. to help you reach then where they are