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Aspirational Brand & Design

Online Service Businesses

Remember, you’re wanting to appeal to your ideal client, not to yourself. Not every business needs a rebrand. However, there are several reasons a rebrand might become necessary.

illustration of a mutt

The Mutt & Identity Crisis

Why Rebrand?

At Odds

Business owners are emotionally and financially attached to their business and its products and services. Often, they confess that the business’s visual representation(s) of the brand is at odds with how they feel about their own business. Or, the logo and supporting visuals don’t match how the consumers feel about the business. They don’t represent the business well. They need a facelift.

Next Level

The neighbor’s daughter’s son’s visual representation(s) may be fine for the starter mom-and-pop business, but, as the business grows, it outgrows the original designs and branding (if there ever was one). Jumping from mom-and-pop business to the next level, also means bringing the business’s visual representations and branding strategy to the next level too.

Overhaul

Sometimes, businesses have to restart from scratch. For example, poor employee attitudes may have affected customer service and turned business away as a result. Over time, recovering proves challenging. A business can do a complete overhaul, bringing those former customers back, and even bringing new ones. With counseling, education, and a rebirth of enthusiasm, and visual design the rebranding conversation can start.

Establish Your Brand and Web Presence

(re)Branding

“Your brand isn’t what you say it is; it’s what they say it is.” – Marty Neumeier, The Brand Flip

Using Stanford’s Core Method, we’ll distill the attributes of your brand together for a unified understanding.

Website Design

You can edit and manage your aesthetic, affordable, responsive Word Press website site with confidence and ease with the best user experience.

Expand Your Brand’s Reach

Editorial Design

From lifestyle, regional magazines to educational books, position your business, magazine, or book as the go-to expert in a field. Good design matters and aids in elevating the position in the market.

Event Designs

From the event logo to way-finding signage and from large entrance units and hanging aisle marker, branding your event in a big way doesn’t mean a bank-breaking budget. Steps, floors, railings, windows, any surface in your venue can deliver your message and theme.

Marketing & Advertising

If you don’t have a strategy, this step could be a waste of time and money. I can make referrals for you to a number of marketing and business consultants who can help you plan your content, strategy, and delivery. Then, I’ll step back in and provide the design expertise for the project.

If you‘re serious about growth,
we’re seriously ready for you!

Wild Child Group Rebrand

Candace Thompson, Wild Child Group, provides business consulting. She works her clients hard. Her process involves a lot of work on their part. Candace looks at the numbers and creates a strategic plan to propel the business to the next level. She lives and breathes her tagline, “Disrupters of Normal.” This means, don’t be satisfied with status quo or risk missing out on significant growth and legacy.

Her branding did not possess that “next level”, high-end, highly knowledgable and experienced professional. We worked to identify what her brand was communicating, what she wanted to communicate, and what her clients need from her.

Tail Tales Blog

Bradley Scott Commercial Real Estate

It’s not about the business; it’s about who the business serves: the customer.

Bradley Scott Commercial Real Estate rebrand and rebranded documents
Bradley Scott Moodboard
Bradley Scott Commercial Real Estate logo mark mockup

Mozak Design Rebrand

Jocelyn is by education an engineer and currently works as a website developer, which explains how she was able to hone in on and refine her processes so quickly and efficiently. Five years, she made the switch from freelancer/solo-entrepreneur to an agency allowing her to focus more on the technical/development than the aspects of design and marketing.

She knows code. She can write and edit. She’s quick and detail-oriented, a typical engineer.

Tail Tales Blog

Fix It Fresh Branding

Fresh food meets photography! Good foods for those on the go but value freshness, taste, and healthy lunches. These are ideal for those work lunches with limited time and access, like at construction sites, oil rigs, hospitals, clinics, and schools.

Fix It Fresh provides salads, meats, sauces, and spices packaged just right to maintain the foods' hearty integrity.

Fix It Fresh logo mockup
Fix It Fresh product mockkups
Fix It Fresh jar mockup

A 24/7 Bail Bonds Rebrand

In the early 2000s, Billy Holmes and I worked with the owners to create a character, the jailbird, and other branded materials. In 2017 these designs were created as part of a redesign challenge (redesign something from your early career).

I chose this one because it's so fun and had so much more potential than I was capable of achieving at that stage in my career.

The game board style helps to take some of the weight off of the need for such a service.

Tail Tales Blog

Salon Sass: Available for Purchase

When great concepts go unused... it's too good to be abandoned.

This is ideal for a moderately edgy and fun suburban salon for women and teens only.

This sassy haircut matches the sassy style. The script font used for the name has both smooth, feminine, curvy elements of a woman and the sharp precision of the scissors on the upstrokes of the letters.

Salon Sass logo mockup
Salon Sass business and appointment cards mockup
Salon Sass letterhead mockup
Salon Sass thank-you card mockup

Why Clients Love Working With Fat Dog Creatives

Testimonials from Real clients

Rhonda is the absolute best graphic designer/creative person. I've used Fat Dog Creatives for two completely different businesses and am always surprised at how far she exceeds my expectations. Rhonda takes your vision and brightens it - turning it into a dream come true. I truly feel like there is not anybody who could have brought my vision to life like she has. She does an incredible job. A dream to work with. So thankful to have known someone that recommended her to me. Don't look elsewhere, Fat Dog Creatives is #1.

photo of Mona Chmeis
Mona C. — Owner, LiVEgan

Rhonda takes great care of her clients. She really listens and draws out important details that help her clients build their brands.

Tamara Hanks
Tamara H. — Owner & Designer, Hanks Design
Ideal Client ID Card cover image

Identify Your Ideal Client

Discover who s/he is, her/his motivations, habits, hobbies, etc. to determine how to reach her/him and where.

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