Best in Breed
Branding
Brand Standards
Color and typography recommendations for consistency to grow brand recognition.
Brand Toolkit
Branded letterhead, business cards, greeting cards, patterns, designs, and suggested styles for iconography & photography.
Logo Variations
Digital displays, printing-ready, and large format files; with and without tagline; vertical and horizontal.
Social Sharing Images
Custom social images and templates for your website make social sharing more attractive and effective.
Colors
A consistently applied color palette significantly influences your brand perception, is necessary for long-term success and growth, and is crucial in visual branding.
Typography
Typographic recommendations and examples to help you remain consistent with your brand style. (Actual font files are not included due to copyright/reselling restrictions.)
Slide Deck
Google Slides design with all of your brand information to use as a template for presentations.
Gap Content Prep Course
(Coming soon!)
Research and develop your brand foundation.
Do you know what/who
Struggling with brand identity?
The mutt isn't the one confused about his identity. Everyone he meets tries to categorize him, but he's got too many similarities to other breeds without one of them being dominate and obvious. He's not memorable because he's not clear on exactly who he is, what his job is, and who he's helping.
Branding shapes feelings about a brand to influence client/potential client to choose one brand over competitors. The branding visuals catch the eyes; the brand message is what penetrates the mind and shapes feelings.
"If you serve everyone, you're serving no one."
What's Your One Thing?
You also cannot be everything to everyone, so don't bother trying anymore. Get clear on your ONE thing (how your business is the "only" in its category).
Branding Portfolio
Gulf Coast Conference
Rebrand
Besides upscaling the brand, the old brand identity reflected the venue, where the conference had been held for decades. No longer wanting to be tied to one location and having the option to move and expand was a significant part of this rebrand.
Case Study (coming soon)
Bridget Willard, LLC
Rebrand, Website Redesign
"Going through Rhonda’s rebranding process forced me to think about my customers, empathize, the intersection of our goals and desires, and how to communicate the story with a new message, voice, logo, assets, color palettes, and icons." — Bridget Willard
This project included on-page SEO, multiple marketing landing pages, web design and rebrand.
Judith Poe Jewelry
Branding
The new identity needed to be simple, timeless, and unique to reflect the clientele and Judith's original designs. Effortless luxury, sensual sophistication, and confidently stylish. Read the Case Study.
LiVEgan
Rebrand
Owner, Mona says, "You don't have to eat vegan to live vegan." Animal-friendly, cruelty-friend apparel and accessories for the animal-conscious athlete and workout. LiVEgan is Fit-Driven, Heart-Driven Athletic Apparel.
Bradley Scott Commercial Real Estate
Rebrand
A well-established commercial real estate business, needed a rebrand. They needed to reflect their attributes and resonate with their client base. It was not a major overhaul; meaning, they had the culture and processes down.
The rebrand Case Study provides a look at the obstacles and how they were overcome.
WP Watercooler
Rebrand, Website Redesign, Social Media
WP Watercooler's Smart Marketing Show hosts Jason Tucker (host of WP Watercooler Podcast, Dev Branch, and The Query) and Bridget Willard were looking for a professional representation for the new direction of one of the shows with growing viewership other all shows and new ones joining the network.
Illumination Experience
Rebrand
This experience dives participants into the life tools and truths of the 4 Life Success Elements: clarity, confidence, community, and commitment. The colors, style, type, and graphic elements visually reinforce these four concepts.
Mozak Design
Rebrand, Website Redesign, eBook, and slide decks
The brand visuals needed to match the experiences people have had with Jocelyn—the depth of her knowledge, energy and heart. It had to reflect the dynamics of experiencing her—the depths of transformation.
Liv With Love
Rebrand
What we do for people is not in the service we sell but in the transformation we create. That's how we renamed, rebranded, and repositioned Liv.
Berman Films
Rebrand
Adam & Mariko Berman cover the globe with their unique, and highly professional advertorials and arthouse film work.
In demand by leading athletic brands, online retailers, and other Fortune 100 companies, this duo's branding is minimalistic and monochromatic, embodying the high-end tastemakers they continue to serve.
Mt. Tahoma Baptist Church
Rebrand, Website Redesign
The church had limited web presence. They had a site that no one could access or update. It was dated, not just in design but in content too.
A 24/7 Bail Bonds
Rebrand/redesign for Creative Alliance of Tacoma
A client from the early 2000s and still very successful got an update in a contest to challenge skills and demonstrate the growth designers experience over their careers.
SSF Running
Branding
Coach Stephanie (Smarter, Stronger. Faster, Running.) trains athletes on the nuances of running, taking time to answer the what, when, why, and how of training and racing. This unselected concept represents that missing piece that she provides and well as focusing on the nuances of her approach.
Wild Child Group
Rebrand
The normal way of doing business isn't going to make fortunes or create a legacy. Wild Child's Candace creates solid strategies and put systems for breakthrough growth.
Woody's Smokehouse
Rebrand
This 30+ year old business needed a more consistent brand. While well-known, they were scattered with their brand messaging, which lead to a lot of confusion.
With a website redesign, rebrand, or coordinated event materials, ...
We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.
My life’s work and extensive background helps me guide you to become the memorable leader you are.
Create a Memorable Brand: The Process to Get Started
If you have any questions, just send me an email or text.
