The Branding & Design Explained
Remember, you’re wanting to appeal to your ideal client, not to yourself.
How to Get Started
The Branding Process Map

Branding Workshop: 90-120 Minutes
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- 1 of 8
Design Phase: 1-3 concepts presented with each round
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Round 1: 1-3 concepts are reviewed with feedback
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- 3 of 8
Round 2: 1-2 concepts are reviewed with feedback – You should have an idea of which concept you're going to choose.
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- 4 of 8
Round 3: Choose final concept and provide feedback for cleanup, including official taglne.
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- 5 of 8
Social Media/Featured Website Images: Sample design with template to use in your preferred app, like Photoshop, Procreate, Canva, etc.
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- 6 of 8
Business card design & layout
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- 7 of 8
All files delivered:
Logo files in stacked, horizontal versions, full color, one color, RGB, CMYK, high resolution, web-ready resolution, and more.
Business card PDF files
Brand logo usage guide (or Brand Style Guide (depending on package chosen))
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- 8 of 8
The rebranding process starts here!
You are starting a new business, a new program, an event and need a logo. Well, that’s not all you’ll need. That’s why logo design is often part of a brand package and brand strategy. Brand is a buzz-word and is often misused. Branding (visuals and messaging) that lacks consistency lacks followers. Your brand champions are waiting for you to get to the point, be clear, and solve their problems!
Let’s understand it first from the man who literally wrote the book on branding, Marty Neuemeier.