The Branding & Design Explained

Remember, you’re wanting to appeal to your ideal client, not to yourself.

Branding Inquiry
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Brand: A person’s perception of a product, service, experience, or organization; commercial reputation.

— Marty Neuemeier,
The Dictionary of Brand

How to Get Started

  • 1. Download Package & Details

    You need to know what you're getting and if it fits into your budget.

  • 2. Schedule a Discovery Call

    You want to connect to determine if we are a good fit and get some answers to questions to reach a decision.

  • 3. Select a Package

    You're ready to get started. You review the packages, select a package, review and sign the contract, and pay the invoice.

  • 4. Schedule Branding Workshop

    You book your workshop to begin the process of outlining your brand foundation.

  • 5. The Branding Process Map

    The branding workshop may be taken as a stand-alone service or as part of the branding packages. You may take the workshop only and begin the design process later.

Branding: Any effort or program designed to increase value or avoid commoditization by building a differentiated brand.

— Marty Neuemeier,
The Dictionary of Brand

Step 1

Branding Workshop: 90-120 Minutes

 Step 2

Design Phase: 1-3 concepts presented with each round

 Step 2.1

Round 1: 1-3 concepts are reviewed with feedback

 Step 2.2

Round 2: 1-2 concepts are reviewed with feedback – You should have an idea of which concept you're going to choose.

 Step 2.3

Round 3: Choose final concept and provide feedback for cleanup, including official taglne.

 Step 3

Social Media/Featured Website Images: Sample design with template to use in your preferred app, like Photoshop, Procreate, Canva, etc.

Step 4

Business card design & layout

 Step 5

All files delivered:

Logo files in stacked, horizontal versions, full color, one color, RGB, CMYK, high resolution, web-ready resolution, and more.

Business card PDF files

Brand logo usage guide (or Brand Style Guide (depending on package chosen))
What is branding?

The rebranding process starts here!

You are starting a new business, a new program, an event and need a logo. Well, that’s not all you’ll need. That’s why logo design is often part of a brand package and brand strategy. Brand is a buzz-word and is often misused. Branding (visuals and messaging) that lacks consistency lacks followers. Your brand champions are waiting for you to get to the point, be clear, and solve their problems!

Let’s understand it first from the man who literally wrote the book on branding, Marty Neuemeier.

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Brand Strategy: A plan for the systemic development of a brand in alignment with a business strategy.

— Marty Neuemeier,
The Dictionary of Brand