Branding
A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC
What do a dragon, a widow, and a bird have in common? It’s the start of a joke, right? The Inside Scoop, a Story for Context These are actually parts of the story of my latest client and newest friend, Bridget Willard. She packed up her life and business last year (2020) to uproot herself…
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Woody’s Smokehouse
Woody’s Smokehouse Woody’s has been around more for than 40 years and is a must-stop for drivers along the I-45 corridor between Houston and Dallas, Texas. Fat Dog has created print, billboard, and digital ads as well as merch after rebranding the #1 store in Centerville, Texas. Portfolio Tail Tales Blog
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SSF Running
Unique design for specialized coach uses negative space to highlight how Stephanie uses knowledge of body mechanics and endurance with strength for faster running, a unique approach that completely redefines the limits of her athletes.
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Judith Poe Jewelry
Austin, TX and San Francisco, CA jewelry designer, Judith Poe, creates custom high-end jewelry. Judith Poe conveys emotional concepts in each beautiful piece of jewelry.
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Bail Bonds
Originally designed in 2002, this logo refresh was a fun departure from its origins and the competition.
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LiVEgan
You don’t have to eat vegan to live vegan. Fashion shouldn’t be at the expense and torture of animals. This is what I’ve learned after working with Mona and LiVEgan.
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Gulf Coast Conference
GCC wanted to shed its former identity, which was closely tied to its former event location. The event planners wanted more flexibility to change the venue when/if needed in the coming years. Additionally, the new brand identity needed to be modernized, yet have a timeless design.
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Bradley Scott Commercial Real Estate
It’s not about the business; it’s about who the business serves: the customer. We collaborated on a design that reflected their clientele as well as their history and value.
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Branding Project: Dependable (WordPress Hosting)
More Than Words: Meaning and Context When Dependable was still in the early stages of development for the new fully-managed WordPress website hosting platform, the owner, Brad Delaney, also long-time owner of Sound Strategy, contacted me to work with him on branding the platform. During the workshop, we identified the following brand attributes: Culture: Fun,…
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Evolution of a Logo: Judith Poe Jewelry
Austin, TX jewelry designer, Judith Poe, creates custom high-end jewelry. Judith Poe translates and conveys emotions and concepts in each beautiful piece of jewelry.
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