It's okay to not fit in: Embrace the "too"

Embracing the Too

Just last Monday, I was listening to The Women at Work show on Wharton School of Business Radio. The show guest talked about one of her clients who was very different. Rather than getting coached to fit in, look and act like a woman is expected to be in business, this woman embraced her “different”…

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graphic that reads "Military families have businesses"

How Can Freelancers in Military Families Buy Locally

Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?

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Commonly Requested Resources for Online Businesses

I’ve been doing my own research and have been asked by others for solutions on a number of topics. This is a list I’ve compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs Dubsado ActiveCampaign Infusionsoft OntraPort Zoho Course Platforms WordPress LearnPress LearnDash LifterLMS Sensei…

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Sins of Genericide: Death of Women and Brands

Branding isn’t about a pretty logo, swirly typography, pastels, pinks, flowers, birds, “empowering” women, or how much you love coffee. Apparently, everyone’s doing it, which is reason enough for why you shouldn’t. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.

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GDPR and What It Means for Your Business

GDPR and What It Means for Your Business The GDPR takes effect on May 25th: What you need to know In the second episode of Launch Point: Strategy & Design Conversations, Todd Brogowski of Todd’s Written Word explains what the GDPR is and how we business owners can protect our businesses and be transparent about…

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graphic that reads "The monster in the comments"

Cyber Bullying, The Monster in the Comments

Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)

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