Education
11 Books Designers Should Read
Whether you’re a design student or have been in design but looking for more, you can benefit from the content in the books listed below. If you want to be a better designer, want to succeed, and want to be a leader, this short-list is a great reading list.
Read More
Simplicity and Perception
Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Read MorePerception Biases Regarding Aesthetics and Attractiveness
How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
Read More