Skip to content

The Brand & Logo Design Process Explained

Remember, you’re wanting to appeal to your ideal client, not to yourself.

You are starting a new business, a new program, an event and need a logo. Well, that’s not all you’ll need. That’s why logo design is often part of a brand package and brand strategy. Brand is a buzz-word and is often misused. Let’s understand it first from the man who literally wrote the book on branding, Marty Neuemeier.


“A person’s perception of a product, service, experience, or organization; commercial reputation”—The Dictionary of Brand by Marty Neuemeier


“Any effort or program designed to increase value or avoid commoditization by building a differentiated brand”—The Dictionary of Brand by Marty Neuemeier

Brand Strategy

“A plan for the systemic development of a brand in alignment with a business strategy.”—The Dictionary of Brand by Marty Neuemeier

Note: Don’t contact a designer to create a logo as your first step for “branding” your business. Logo design follows a brand discovery or strategy session. It’s typically one piece of the design puzzle. There’s more thought and reasoning behind a design than a favorite color or family crest.

The rebranding process starts here!

If you‘re serious about growth,
we’re seriously ready for you!

Ideal Client ID Card cover image

Identify Your Ideal Client

Discover who s/he is, her/his motivations, habits, hobbies, etc. to determine how to reach her/him and where.

You have Successfully Subscribed!

Scroll To Top