A Website
A website redesign specialist for executives turned entrepreneurs
The Role Your Website Plays
A 24/7 Salesforce
If your website is little more than a business card, it’s sleeping on the job. Employ one that serves you and your clients while growing with your business. Site visitor stats are little more than vanity metrics. The real metrics of effectiveness are the number of leads and contacts you generate from your website.
Besides site design, we'll discuss a strategy for you to grow a list of leads you can nurture into real, paying clients. Learn how lead magnets can help you grow your business by nurturing potential clients through the sales cycle and let your website be of service to them...and you!
94%
First Impressions
94% of first impressions are design-related, a modern look without any outdated clichés
70%
Need a CTA
70% of small business websites lack a Call to Action (CTA) on their homepage.
75%
Design Credibility
75% of consumers admit to making judgments on a company’s credibility based on their website design.
38%
Need Good Design
38% of people will stop engaging with a website if the content or layout are unattractive.
If you need a new or redesigned WordPress website or to migrate from another platform, we can work together to create a solution for your clients' needs.
Sources: www.sweor.com, www.invisionapp.com, www.econsultancy.com
With a website redesign, rebrand, or coordinated event materials, ...
We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.
My life’s work and extensive background helps me guide you to become the memorable leader you are.
Web Clients
Putting Your Website
to Work
- Lead Magnets
Downloadable files for enticing visitors to purchase your services.
- Social Sharing Images
These featured images on pages make social sharing more appealing and effective.
- Content Planner
Make it easier to keep your ideas and schedule on track. This kanban board is in Miro, where your project planning is done and shared with you.
- Templates
Templates created from the final design allow you to build new pages or sections quickly and easily.
- Pro Tools
Professional site theme and page builder and other great resources for top-notch sites!
- Design in Phases
Agencies needing only scope of work (SOW), design, and/or build can pay for one of these three phases as needed.
- Gap Content Prep Course
(Coming soon!)
Write, organize, and share your content with your designer/developer.
- Hosting Recommendations
Professional site theme and page builder and other great resources for top-notch sites!
- Domain Name Registration
Info on where to by your domain name, domain extensions, and how prices may vary.
Web Portfolio
Bridget Willard, LLC
Rebrand, Website Redesign
"Going through Rhonda’s rebranding process forced me to think about my customers, empathize, the intersection of our goals and desires, and how to communicate the story with a new message, voice, logo, assets, color palettes, and icons." — Bridget Willard
This project included on-page SEO, multiple marketing landing pages, web design and rebrand.
greater:SATX
Website Redesign
San Antonio Economic Development Foundation rebranded to greater:SATX with the experts at BTY Creative, which developed the brand messaging, style guide, including, typography, patterns, colors, and photographic style.
My role in this has been (currently underway) to apply the UX process and these new standards to a redesign of the website.
Orphans of War
Website Redesign
After their website broke and wasn't recoverable, TSO Media worked through the old content we found in web archives and started redesigning the entire site. Hoping to attract new donors and further their mission, we worked to tell the story of the orphans and highlight their needs. All photos on the site are actual photos taken during the mission trips. I used graphic elements to help emphasize the realness of the photos and draw on nostalgia.
Due to unrest in the area and the safety of the volunteers, the site has been disabled and archived until it is appropriate to go live again.
WP Watercooler
Rebrand, Website Redesign, Social Media
WP Watercooler's Smart Marketing Show hosts Jason Tucker (host of WP Watercooler Podcast, Dev Branch, and The Query) and Bridget Willard were looking for a professional representation for the new direction of one of the shows with growing viewership other all shows and new ones joining the network.
LiVEgan
style="color: #a9a7a4;">Rebrand
Owner, Mona says, "You don't have to eat vegan to live vegan." Animal-friendly, cruelty-friend apparel and accessories for the animal-conscious athlete and workout. LiVEgan is Fit-Driven, Heart-Driven Athletic Apparel.
Mozak Design
Rebrand, Website Redesign, eBook, and slide decks
The brand visuals needed to match the experiences people have had with Jocelyn—the depth of her knowledge, energy and heart. It had to reflect the dynamics of experiencing her—the depths of transformation.
Ivan the Gorilla
Website Redesign
The foundation was making a shift in goals from preserving Ivan's memory to education and wildlife habitat conservation. The new site provides a fun exploration of Ivan's story and the need for conserving natural habitats. Kids and adults alike can easily navigate the site with large and intuitive graphics and buttons.
New Generation Strategies
Website Redesign
The first website for this community leader and team, this site was designed and tested with users 65+ years of age on mobile devices for usability. Large, clickable areas and larger body text makes the content easier for those with visual impairments from aging.
Lind Pest Control
Website Redesign
Modernizing the platform, upscaling the design, streamlining the content, and restructuring the site contents meant a major overhaul for the Lind Website.
Mt. Tahoma Baptist Church
Rebrand, Website Redesign
The church had limited web presence. They had a site that no one could access or update. It was dated, not just in design but in content too.
WordCamp Seatle
Website Redesign, badges, signage, and handouts
Each year a new group of volunteers work throughout the year to prepare for the next annual WordCamp. It's more restrictive than most design projects. The rules for site are that WordPress Core themes are the only themes allow. Only a small list of pre-approved plugins are allowed. This means, no page builders. Any design created has to coded by developers. What a project! The 2019 team was one of the easiest teams I've worked with in years. Kudos to Ryan, the lead organizer!
Small Business Marketing
Website Redesign
This website is a special project of Bridget Willard & Warren Lane-Naida to help small businesses get started with an affordable but effective website, marketing, and search engine optimization.
Brian Johnson Insurance Solutions
Website Redesign
Designed and tested with users 65+ years of age with large, clickable areas and larger body text makes the content easier for those with visual impairments from aging.
The Process
Outlined
Discovery Call
Discuss the project, get a feel for fit
Book a CallContract & Invoice
When you're ready to move forward, request your contract and invoice. Pay 100% upfront per phase or 100% of all phases.
Download Package Info1. Scope of Work Phase
A.k.a. Audit Phase: During this phase, a content audit, site structure review/update, digital product inventory (and recommendations), and an overall understanding of what is/isn't working on your existing site (or content planning/structure for your new content).
Content audits text, pages, and assets (images, videos, graphics, audio, PDFs, etc.), as well as social sharing and backlinks counts, content/page performance and recommendations. This information is documented and shared with you.
In short, this is where we plan how to reuse existing content, what new content is needed, what functionalities will be needed and where, and how to more effectively facilitate your clients' needs.
We will also discuss:
- Hosting
- Domain Registration
- Site security
- Backups
For those needing help with content:
Agencies, enterprise-level clients seeking UX design, please visit the agencies pages and contact me for more information.
UX Design2. Design Phase
During this phase, the information gleaned from the SOW helps determine content placement and that for the first-level pages (top-level pages that are not the homepage) and mockups are created and reworked based on your feedback.
- 1-3 Homepage concepts presented, feedback documented
- 1-2 Homepage and 1 first-level page mockups presented, feedback documented
- Homepage and first-level pages designs finalized, feedback documented
3. Site Build Phase
Once the design is finalized, the site build begins. Only limited design changes can be made in this stage in order to stay on track. This is why the design phase is all in mockups. If more design changes are needed, change orders are billed at an hourly rate.
Sites are primarily built in WordPress. However, I can work with clients using any of the following platforms:
The site is built on a staging server in order for everyone involved to see and interact with it. You and your team will beta test the site and report any misdirected, broken content flows, and the like in order to make the website experience run smoothly.
Hosting OptionsSite Launch!
You get the keys to your new home on the web, and it's live for the world to visit!
Site Training
All clients get one hour of training, most break it up into two half hour sessions in order to first get familiar with the platform and then a second session to address more specific and complex tasks.
Schedule TrainingSite Maintenace
No need for maintenance if you're hosted on Dependable's WordPress hosting platform!
Maintenance plans include;
- Performance checks
- Product updates
- Backups
- Product/service expirations, renewals, and license documentation
Maintenance plans for Big Commerce, Craft CMS, and Sitefinity are limited.
Maintenance Plans Inquiry
Do you have a
Is your website working for you or sleeping on the job?
While “lazy websites” generally refer to the load time, here a lazy website doesn’t do anything for your business. A website should generate interest in your service, create sales, facilitate communication, and establish your expertise.
(Hot tip: You must write about your work!)
Overwhelmed?
I get it.
These free downloads can help give you clarity on web design and build terminology and what you need to know to take full control of your website.
Why Clients Love
Working With Fat Dog Creatives
Testimonials From Real Clients
As creative myself, I know how important is it to work with someone whom you feel completely seen by. This is especially important when it comes to branding as your brand is essentially a graphical representation of you.
I knew when I hired Rhonda I was in safe and capable hands. I had seen her work with peers I respected. Yet, even so, I was blown away by her skills.
Rhonda proved not only to be an exceptional artist, but deeply intuitive. She captured my colors, my energy and my passion all in a single element. Each and every time I look at my logo ... I am inspired.
Jocelyn Mozak
Agency Owner, Mozak Design
Good branding and good design produces results. It’s that simple. Rhonda, Fat Dog Creatives, took me through the rebranding process. Then, we collaborated on a redesign of my website, my bounce rate went down 10% — overnight. The time on site rose to well above 3 minutes, which means, visitors are spending more time on the page — actually reading and looking it over!
I have never felt so loved and empowered as I do right now. She understands my brand. She understands me. If you are on the fence about hiring Rhonda, get off the fence and get in touch with her.
Bridget Willard, LLC
Social Media Consultant
Rhonda is the absolute best graphic designer/creative person. I've used Fat Dog Creatives for two completely different businesses and am always surprised at how far she exceeds my expectations. Rhonda takes your vision and brightens it - turning it into a dream come true. I truly feel like there is not anybody who could have brought my vision to life like she has. She does an incredible job. A dream to work with. So thankful to have known someone that recommended her to me. Don't look elsewhere, Fat Dog Creatives is #1.
Mona C.
Owner, LiVEgan
Amazing combination of savvy business woman & insightful artist
Rhonda is an amazingly talented combination of savvy business woman and incredibly insightful artist. Her ability to create the collateral which helps companies share their message in multiple mediums is unmatched. She has the technical skills to ensure the design and content of both website and print convey the same feel.
Keith B.
Marketing Consultant
Rhonda takes great care of her clients. She really listens and draws out important details that help her clients build their brands.
Tamara Hanks
Owner & Designer, Hanks Design
Testimonials From Real Clients
As creative myself, I know how important is it to work with someone whom you feel completely seen by. This is especially important when it comes to branding as your brand is essentially a graphical representation of you.
I knew when I hired Rhonda I was in safe and capable hands. I had seen her work with peers I respected. Yet, even so, I was blown away by her skills.
Rhonda proved not only to be an exceptional artist, but deeply intuitive. She captured my colors, my energy and my passion all in a single element. Each and every time I look at my logo ... I am inspired.
Jocelyn Mozak
Agency Owner, Mozak Design
Good branding and good design produces results. It’s that simple. Rhonda, Fat Dog Creatives, took me through the rebranding process. Then, we collaborated on a redesign of my website, my bounce rate went down 10% — overnight. The time on site rose to well above 3 minutes, which means, visitors are spending more time on the page — actually reading and looking it over!
I have never felt so loved and empowered as I do right now. She understands my brand. She understands me. If you are on the fence about hiring Rhonda, get off the fence and get in touch with her.
Bridget Willard, LLC
Social Media Consultant
Rhonda is the absolute best graphic designer/creative person. I've used Fat Dog Creatives for two completely different businesses and am always surprised at how far she exceeds my expectations. Rhonda takes your vision and brightens it - turning it into a dream come true. I truly feel like there is not anybody who could have brought my vision to life like she has. She does an incredible job. A dream to work with. So thankful to have known someone that recommended her to me. Don't look elsewhere, Fat Dog Creatives is #1.
Mona C.
Owner, LiVEgan
Amazing combination of savvy business woman & insightful artist
Rhonda is an amazingly talented combination of savvy business woman and incredibly insightful artist. Her ability to create the collateral which helps companies share their message in multiple mediums is unmatched. She has the technical skills to ensure the design and content of both website and print convey the same feel.
Keith B.
Marketing Consultant
Rhonda takes great care of her clients. She really listens and draws out important details that help her clients build their brands.
Tamara Hanks
Owner & Designer, Hanks Design
Take The Lead.
You can mature in your leadership with the tips, courses, and step-by-step instructions in the Best in Show Newsletter with information about managing your website, brand, and event designs. Plus, be the first to get information about new courses for those who want to learn more or DIY.
Dogs rule!
