• A Website Experience

    The Role Your Website Plays: A 24/7 Sales Force

    If it's orange, it's clickable. (Try the dog's bone.)

  • A Website Experience

    The Role Your Website Plays: A 24/7 Sales Force

    If it's orange, it's clickable. (Try the dog's bone.)

Golden Retriever

See! This is an action triggered by your click.

  • Lead Magnets

    Downloadable files for enticing visitors to purchase your services.

  • Social Sharing Images

    These featured images on pages make social sharing more appealing and effective.

  • Content Planner

    Make it easier to keep your ideas and schedule on track. This kanban board is in Miro, where your project planning is done and shared with you.

  • Templates

    Templates created from the final design allow you to build new pages or sections quickly and easily.

  • Design in Phases

    Agencies needing only scope of work (SOW), design, and/or build can pay for one of these three phases as needed.

  • Pro Tools

    Professional site theme and page builder and other great resources for top-notch sites!

  • Gap Content Prep Course

    (Coming soon!)

    Write, organize, and share your content with your designer/developer.

  • Hosting Recommendations

    Professional site theme and page builder and other great resources for top-notch sites!

  • Domain Name Registration

    Info on where to by your domain name, domain extensions, and how prices may vary.

Put Your Website

to Work

Bulldog exhausted

Do you have a

Is your website working for you or sleeping on the job?

While “lazy websites” generally refer to the load time, here a lazy website doesn’t do anything for your business. A website should generate interest in your service, create sales, facilitate communication, and establish your expertise.

(Hot tip: You must write about your work!)

The Role of Your Website

A 24/7 Sales Force

If your website is little more than a business card, it’s sleeping on the job. Employ one that serves you and your clients while growing with your business. Site visitor stats are little more than vanity metrics. The real metrics of effectiveness are the number of leads and contacts you generate from your website.

Besides site design, we'll discuss a strategy for you to grow a list of leads you can nurture into real, paying clients. Learn how lead magnets can help you grow your business by nurturing potential clients through the sales cycle and let your website be of service to them...and you!

82% of consumers feel more positively about a brand after reading customized content.

Web Portfolio

Bridget Willard, LLC

Rebrand, Website Redesign

"Going through Rhonda’s rebranding process forced me to think about my customers, empathize, the intersection of our goals and desires, and how to communicate the story with a new message, voice, logo, assets, color palettes, and icons." — Bridget Willard

This project included on-page SEO, multiple marketing landing pages, web design and rebrand.


Website Redesign

San Antonio Economic Development Foundation rebranded to greater:SATX with the experts at BTY Creative, which developed the brand messaging, style guide, including, typography, patterns, colors, and photographic style.

My role in this has been (currently underway) to apply the UX process and these new standards to a redesign of the website.

Orphans of War

Website Redesign

After their website broke and wasn't recoverable, TSO Media worked through the old content we found in web archives and started redesigning the entire site. Hoping to attract new donors and further their mission, we worked to tell the story of the orphans and highlight their needs. All photos on the site are actual photos taken during the mission trips. I used graphic elements to help emphasize the realness of the photos and draw on nostalgia.

Due to unrest in the area and the safety of the volunteers, the site has been disabled and archived until it is appropriate to go live again.

WP Watercooler

Rebrand, Website Redesign, Social Media

WP Watercooler's Smart Marketing Show hosts Jason Tucker (host of WP Watercooler Podcast, Dev Branch, and The Query) and Bridget Willard were looking for a professional representation for the new direction of one of the shows with growing viewership other all shows and new ones joining the network.



Owner, Mona says, "You don't have to eat vegan to live vegan." Animal-friendly, cruelty-friend apparel and accessories for the animal-conscious athlete and workout. LiVEgan is Fit-Driven, Heart-Driven Athletic Apparel.

Mozak Design

Rebrand, Website Redesign, eBook, and slide decks

The brand visuals needed to match the experiences people have had with Jocelyn—the depth of her knowledge, energy and heart. It had to reflect the dynamics of experiencing her—the depths of transformation.

Ivan the Gorilla

Website Redesign

The foundation was making a shift in goals from preserving Ivan's memory to education and wildlife habitat conservation. The new site provides a fun exploration of Ivan's story and the need for conserving natural habitats. Kids and adults alike can easily navigate the site with large and intuitive graphics and buttons.

New Generation Strategies

Website Redesign

The first website for this community leader and team, this site was designed and tested with users 65+ years of age on mobile devices for usability. Large, clickable areas and larger body text makes the content easier for those with visual impairments from aging.

Lind Pest Control

Website Redesign

Modernizing the platform, upscaling the design, streamlining the content, and restructuring the site contents meant a major overhaul for the Lind Website.

Mt. Tahoma Baptist Church

Rebrand, Website Redesign
The church had limited web presence. They had a site that no one could access or update. It was dated, not just in design but in content too.

WordCamp Seatle

Website Redesign, badges, signage, and handouts

Each year a new group of volunteers work throughout the year to prepare for the next annual WordCamp. It's more restrictive than most design projects. The rules for site are that WordPress Core themes are the only themes allow. Only a small list of pre-approved plugins are allowed. This means, no page builders. Any design created has to coded by developers. What a project! The 2019 team was one of the easiest teams I've worked with in years. Kudos to Ryan, the lead organizer!

Brian Johnson Insurance Solutions

Website Redesign

Designed and tested with users 65+ years of age with large, clickable areas and larger body text makes the content easier for those with visual impairments from aging.

Small Business Marketing

Website Redesign

This website is a special project of Bridget Willard & Warren Lane-Naida to help small businesses get started with an affordable but effective website, marketing, and search engine optimization.

With a website redesign, rebrand, or coordinated event materials, ...

We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.

My life’s work and extensive background helps me guide you to become the memorable leader you are.

dog bowl fill 94% of the way

First Impressions

94% of first impressions are design-related, a modern look without any outdated clichés

dog bowl fill 75% of the way

Need a CTA

70% of small business websites lack a Call to Action (CTA) on their homepage.

dog bowl fill 75% of the way

Design Credibility

75% of consumers admit to making judgments on a company’s credibility based on their website design.

If you need a new or redesigned WordPress website or to migrate from another platform, we can work together to create a solution for your clients' needs.

The Process


Discovery Call

Discuss the project, get a feel for fit

Book a Call

Contract & Invoice

When you're ready to move forward, request your contract and invoice. Pay 100% upfront per phase or 100% of all phases.

Download Package Info

1. Scope of Work Phase

A.k.a. Audit Phase: During this phase, a content audit, site structure review/update, digital product inventory (and recommendations), and an overall understanding of what is/isn't working on your existing site (or content planning/structure for your new content).

Content audits text, pages, and assets (images, videos, graphics, audio, PDFs, etc.), as well as social sharing and backlinks counts, content/page performance and recommendations. This information is documented and shared with you.

In short, this is where we plan how to reuse existing content, what new content is needed, what functionalities will be needed and where, and how to more effectively facilitate your clients' needs.

We will also discuss:

  • Hosting
  • Domain Registration
  • Site security
  • Backups

For those needing help with content:

Agencies, enterprise-level clients seeking UX design, please visit the agencies pages and contact me for more information.

UX Design

2. Design Phase

During this phase, the information gleaned from the SOW helps determine content placement and that for the first-level pages (top-level pages that are not the homepage) and mockups are created and reworked based on your feedback.

  1. 1-3 Homepage concepts presented, feedback documented
  2. 1-2 Homepage and 1 first-level page mockups presented, feedback documented
  3. Homepage and first-level pages designs finalized, feedback documented

3. Site Build Phase

Once the design is finalized, the site build begins. Only limited design changes can be made in this stage in order to stay on track. This is why the design phase is all in mockups. If more design changes are needed, change orders are billed at an hourly rate.

Sites are primarily built in WordPress. However, I can work with clients using any of the following platforms:

The site is built on a staging server in order for everyone involved to see and interact with it. You and your team will beta test the site and report any misdirected, broken content flows, and the like in order to make the website experience run smoothly.

Hosting Options

Site Launch!

You get the keys to your new home on the web, and it's live for the world to visit!

Site Training

All clients get one hour of training, most break it up into two half hour sessions in order to first get familiar with the platform and then a second session to address more specific and complex tasks.

Schedule Training

Site Maintenace

No need for maintenance if you're hosted on Dependable's WordPress hosting platform!

Maintenance plans include;

  • Performance checks
  • Product updates
  • Backups
  • Product/service expirations, renewals, and license documentation

Maintenance plans for Big Commerce, Craft CMS, and Sitefinity are limited.

Maintenance Plans Inquiry


I get it.

These free downloads can help give you clarity on web design and build terminology and what you need to know to take full control of your website.

  • Web Terms Demystified

    Learn the terms used in designing and developing a website in order to fully understand what you need and don't need.

  • Web Maintenance Checklist

    How to maintain a safe and secure site with a fail safe – a full backup!

Great Dane

cat clinging to wall