Shannon Communications
A Platinum-winning study in B2B sophistication. Discover how we combined "indulgent" high-end photography with a high-efficiency custom content engine to turn a national dessert catalog into an automated sales powerhouse.
Shannon Hernandez
Copywriter, Project Manager
https://shannoncomms.com/
Rhonda Negard
Designer, Developer
https://fatdogcreatives.com/
Shannon Communications is a boutique branding and communications consultancy based in San Antonio, TX. Led by Shannon Hernandez—a veteran strategist for brands like H-E-B and Southwest Airlines—the agency specializes in internal communications, health and wellness, and video production for complex organizations with high-velocity workforces.
The Challenge
Balancing the "Me" vs. "We" When a consultancy bears the name of its founder, the digital presence often defaults to a "solo-preneur" vibe. Shannon’s challenge was the opposite: The Ego Paradox: Shannon wanted a site that showcased her 25 years of expertise without making the brand "all about her." Highlighting the Alliance: The brand relies on a deep network of specialized collaborators (videographers, counselors, personal trainers). The site needed to give these partners high-level visibility. Visual Integration: The site had to integrate stunning, high-impact photography by Paul Alanis with a technical structure that supported deep thought leadership and a wide array of service categories.
The Strategy
The "Human-Centric Hub" We applied William Lidwell’s principle of Social Significance to ensure the site felt like a community of experts rather than a static portfolio. The strategy was to "connect the dots" (the brand's tagline) through Relational UX. We moved away from standard "Service/About" pages and toward a structure where content, expertise, and contributors were dynamically linked.
Project Scope
Full Brand & Web Strategy
Custom UI/UX Design (Beaver Builder Implementation)
Dynamic Contributor & Author Management System
Information Architecture for Multi-Pillar Consultancy
Global Recognition & Technical Showcase Feature
The Solution
Award-Winning Custom Functionality I designed and developed a bespoke WordPress ecosystem using Beaver Builder, pushing the platform to its technical limits to achieve a high-fidelity, collaborative feel. Dynamic Contributor System: To solve the "credit" challenge, I engineered a custom blog feature that displays contributor photos and bylines directly on the archive cards. This technical "hack" was so successful it was featured in the Beaver Builder Global Showcase for its innovative use of dynamic content. The "Star Catchers" UI: We used bold, high-contrast visuals and clean typography to mirror Shannon’s "Stellar Ambition" theme. The homepage utilizes a strategic "F-pattern" layout to guide users through the consultancy's diverse service pillars—from HR Communications to Video Production. Modular Collaborator Directory: I built a dedicated "Creative Team" and "Collaborators" infrastructure. This allows each partner to have a professional profile within the Shannon Communications ecosystem, reinforcing the agency’s "Dream Team" value proposition. Thought Leadership Engine: The "Insights" section was built as a categorized repository for Shannon’s extensive writings, ensuring her status as a Certified Health Coach and DE&I expert is backed by accessible, searchable data.
The Result
An Industry Benchmark The result is a site that industry professionals use as a reference point. ShannonComms.com was recognized globally in the Beaver Builder showcase for its blend of visual elegance and technical problem-solving. It provides a professional "digital handshake" that reflects Shannon’s elite client roster while maintaining a warm, accessible, and community-focused atmosphere.
A Masterclass in Collaborative Storytelling
