The Insurance Solutions Experts
One Dog Solutions, Ryan Waterbury
SEO, PPC
https://onedog.solutions/
Rhonda Negard
Web Designer, Web Developer
http://fatdogcreatives.com/
From digital plateau to sustainable growth. See how we re-engineered a dated insurance site into a high-trust, high-conversion lead engine that reflects the premium authority of the "Insurance Solutions" brand.
The Insurance Solutions Experts, Shane & Kari Saunders, is a professional brokerage providing complex insurance products. In an industry defined by risk and reliability, they serve a clientele that demands high-level professionalism, absolute clarity, and immediate accessibility.
The Challenge
The Stagnation of "Brochure-Ware": Before the redesign, the client was facing a "Digital Plateau." Their existing site was a static brochure that felt impersonal and dated—failing to capture the warmth and expertise of the actual team. The Trust Gap: The visual identity was not projecting the "Premium" authority required to compete in a crowded financial services market. Information Friction: Insurance is complex. Users were getting lost in technical jargon and difficult navigation, leading to high bounce rates. Operational Silence: The site wasn't "working" for them; it wasn't capturing leads or facilitating the immediate interaction that modern insurance buyers expect.
The Strategy
The "Heart of the Brand" Pivot: We moved away from the idea of a website as an "online business card" and re-architected it as the Lead-Generation Hub. Using William Lidwell’s principle of Aesthetic-Usability, we chose a visual direction that balanced "Dependability" (traditional blue/clean palettes) with "Approachability" (modern typography and warmth). The strategy was to create a site that feels like a professional handshake—steady, clear, and reassuring.
Project Scope
Brand Identity Refinement & Professional UI Design
Information Architecture & UX Streamlining
Conversion Rate Optimization (CRO) & Interactive Forms
SEO-Driven Content Restructuring
Mobile-Responsive Infrastructure Development
The Solution
A Conversion-Optimized Ecosystem: The build focused on removing every possible barrier between the user and an insurance solution. Frictionless Lead Capture: We integrated high-interactivity tools, including quote request forms and live chat options, transforming the site from a monologue into a dialogue. Skimmable Architecture: We applied a rigid content hierarchy. Insurance decisions are heavy; the UX should be light. We organized information into easy-to-skim sections that answer the user's "What’s in it for me?" within seconds of landing. The "One Dog" Integration: Following the build, we transitioned the site to a high-performance stack for hosting, SEO, and PPC management. This ensured that the "engine" we built was fueled by a consistent stream of targeted traffic. Mobile-First Infrastructure: Because insurance emergencies don't happen only at desktops, we built a fully fluid responsive design, ensuring that quote forms and contact buttons work perfectly on every screen size.
The Result
Business is Growing Again: The redesigned platform didn't just look better; it functioned better. By aligning the "Digital Handshake" with the company’s actual expertise, we placed The Insurance Solutions Experts in a position of sustainable success. Business is trending upward because the site now adds value to the brand rather than doubt, proving that high-integrity design is a direct driver of ROI.
