Your Voice to Your Clients
Designs with your brand, clients, and goals in mind
Many projects include designs for both print and web. Let’s discuss your needs, marketing opportunities available, and options that fit both your needs and opportunities.
Whether it’s shirts, pens, magnets, toy cars, branded candy, or koozies, I work with Armadillo Advertising and Crown Creative Marketing for reliable, quality products and service.
Hunter Benefits Consulting Group
Private Logo & Products
Branding, Social Media Templates, & Promotional Products
Bridget Willard, LLC
Misc.
A Marketing Strategy Matters
If you don’t have a strategy, this could be a waste of time and money. I can make referrals for you to a number of marketing and business consultants who can help you plan your content, strategy, and delivery. Then, I’ll step back in and provide the design expertise for the project.
Anything you use to generate leads or make sales is marketing material. Marketing is timely, deliberate, and may follow trends and current events, unlike your branding, which should aim to be timeless.
Marketing with multiple touch points connected by a thematic message is a marketing campaign. It may focus on a specific season, service you provide, or be tied to an event or series of events.
I work with marketing consultants or agencies to plan and execute marketing campaigns.
What's Needed to Get Started?
Content
Your content comes in several forms:
Text, aka copy or the words
Images, aka assets, include:
product, location, and employee photos, and stock photos and graphics
If you need additional stock photography, the costs for those images will be invoiced separately.Brand Standards
Purpose
Before we get started, we discuss the purpose of the project, where and how it will be distributed, and to whom the project will be delivered. All of this effects the dimensions, layout, and other features, like interactive buttons for electronic delivery projects.
Provide all content prior to start of project.
Writers for Hire
Uncomplicate the Web: 7 Steps for Understanding the Web
Every industry has its own jargon. You know that speaking in jargon from your industry confuses and frustrates your clients. The web being only a few decades old and always changing, the industries involved in the web can barely keep up for themselves, which makes it hard for them to talk about the web in terms anyone can understand.