A Marketing Strategy Matters
If you don’t have a strategy, this could be a waste of time and money. I can make referrals for you to a number of marketing and business consultants who can help you plan your content, strategy, and delivery. Then, I’ll step back in and provide the design expertise for the project.
Anything you use to generate leads or make sales is marketing material. Marketing is timely, deliberate, and may follow trends and current events, unlike your branding, which should aim to be timeless.
Marketing with multiple touch points connected by a thematic message is a marketing campaign. It may focus on a specific season, service you provide, or be tied to an event or series of events.
I work with marketing consultants or agencies to plan and execute marketing campaigns.
What's Needed to Get Started?
Your content comes in several forms:
Text, aka copy or the words
Images, aka assets, include:
product, location, and employee photos, and stock photos and graphics
If you need additional stock photography, the costs for those images will be invoiced separately.
Before we get started, we discuss the purpose of the project, where and how it will be distributed, and to whom the project will be delivered. All of this effects the dimensions, layout, and other features, like interactive buttons for electronic delivery projects.
Provide all content prior to start of project.
Take The Lead.
You can mature in your leadership with the tips, courses, and step-by-step instructions in the Best in Show Newsletter with information about managing your website, brand, and event designs. Plus, be the first to get information about new courses for those who want to learn more or DIY.