Archive for 2021
The Builders Podcast With Matt Levenhagen & Rhonda Negard
Watch Episode 47: Meet Rhonda Negard – Her Story Becoming a Business Owner, Leaving Corporate to Build a Business & More on the Builders Podcast Website and see his show notes. This episode emphasizes the importance of networking, which is exactly how Matt Levenhagen and I connected. Why I don’t call my business an agency…
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7 of the Best Paid and Free Avenues to Drive Traffic to Your Website Right Now
By Warren Laine-Naida Oh, God. Another blog post about increasing traffic to my website? Wrong. Yes, we lured you here on that pretext, but you’re going to leave this post thinking dollars instead of clicks. Sound good? Excellent. Pull up a sofa and grab your coffee! So, what is Traffic? I guess you know, otherwise,…
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A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC
What do a dragon, a widow, and a bird have in common? It’s the start of a joke, right? The Inside Scoop, a Story for Context These are actually parts of the story of my latest client and newest friend, Bridget Willard. She packed up her life and business last year (2020) to uproot herself…
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Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?
So few users ever interact with sliders. If “only around 1% of users click on sliders (Erik Runyon)”, you’ve potentially lost a lot of leads or repeat business.
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You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.
Why You Need Branded Slide Decks: Branded V. Logo This topic isn’t discussed enough. For most people “branded” means putting your logo on something. While that’s 100% true with cattle, it’s not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using…
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Case Study: The Ivan Foundation
By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have…
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The Ultimate Marketing, a Network of Support
It’s one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don’t know everything in their fields. After all, tech changes every 20 minutes. It’s easy to become out of touch on an odd client project. Who do you…
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Increase Engagement With Website Visitors with a Simple Image Map
Interactive content, like image maps, can literally show visitors that your service eases their pain. Relief and a smile can help with conversions!
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Marketing Your Brand With a Family of Colors
I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them and their enthusiasm. Show Summary You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this…
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What is an empathy map, and why do we care?
In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.…
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