Branding Investment
Begin With Purpose
If you try to serve everyone, you end up serving no one.
You cannot be everything to everyone, so don’t bother trying anymore. Get clear on your ONE thing (how your business is the “only” one in its category).
Rebranding to mark your spot in your clients’ minds! “Successful branding yields benefits such as increased customer loyalty, an improved image, and a relate-able identity.” 1
Branding Workshop
Identify and define your brand personality and voice. During the 90-minute branding workshop, we’ll uncover your core values, your brand voice, culture, feeling, impact, and more.
Design Concepts
During this phase, your design will make rough sketches and present 1-3 different concepts based on the information in the branding worksheet from the Branding Workshop.
Review
Your designer will take your feedback from the concept phase and develop 1-2 more designs that may be a bit more refined.
Final Design
This is the “third” round and final pass at the design chosen in the previous phase. Only minor adjustments are made here.
Branded Documents
Style guide, letterhead, business card, and thank-you card print-ready design files, social images, patterns, slide deck are included in all branding packages. See previous page for the logo files, file types included.
Next Steps
Once your branding is complete, it’s time to apply the new brand standards to marketing materials.
What You Get: A Brand Toolkit
Style Guide
This guide includes your brand’s attributes, logo usage standards, logo colors, expanded color palette, and patterns for brand consistency moving forward.
Colors
Consistent colors significantly influence your brand perception and is necessary for long-term success and growth, and is crucial in visual branding.
Patterns
Print (CMYK) and display (RGB) pattern files that incorporates your brand’s style to create new documents as-needed.
Typography
Typographic recommendations and examples to remain consistent with your new brand style. (Font files not incl. due to copyright/reselling restrictions.)
Slide Deck
Google Slides design with all of your brand information to use as a template for presentations.
Logo Variations
Designs for different spacial constraints and media type.
- Primary logo
- Alternative variations: full stacked/horizontal designs, logo type, logo mark, full-color, gray scale, and black & white
- Print: CMYK (PANTONE colors included upon request)
- Digital: RGB for display screens, including web-ready files
- Logo file types for all variations listed above
- Vector/line art: .AI (Native Illustrator files), .EPS, .PDF in CMYK and RGB
- Displays: JPG, PNG, and SVG in RGB
- Print: PDF, TIFF EPS, in CMYK
Business Card Designs
All entrepreneurs need physical business cards. Print-ready design files are provided, including a customizable template in Indesign, which can be updated by a design department or preferred local print shop, for new employees or other changes.
- Hagee, Hannah. “30 Branding Stats and Facts.” 30 Branding Stats & Facts That Will Change Your Life, www.lucidpress.com.
- “51 Branding Statistics You Need to Know in 2021.” Tailor Brands, 2 June 2021, www.tailorbrands.com.