WP Watercooler YouTube cover image that reads, What is an empathy map, and why do we care?

What is an empathy map, and why do we care?

In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.…

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Freelancer Marketing Angles

Freelancer Marketing Angles

In an uncertain economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. The Futur’s “How Much Should I Charge as a Freelancer” video inspired this…

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11 Books designers should read

11 Books Designers Should Read

Whether you’re a design student or have been in design but looking for more, you can benefit from the content in the books listed below. If you want to be a better designer, want to succeed, and want to be a leader, this short-list is a great reading list.

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It's okay to not fit in: Embrace the "too"

Embracing the Too

Just last Monday, I was listening to The Women at Work show on Wharton School of Business Radio. The show guest talked about one of her clients who was very different. Rather than getting coached to fit in, look and act like a woman is expected to be in business, this woman embraced her “different”…

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photo of Orphans of War Website on a desktop, laptop, and tablet display

Case Study: Orphans of War Website Redesign

TSO Media was already working on plans for a website redesign for Orphans of War when their website was hacked. Plus, they didn’t have backup systems in place. It was all lost. The good news is that because they were already working on new content with TSO Media, they took advantage of the otherwise bad…

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Making a statement with intention

Making a Statement With Intention

Do your website, materials and presentation project the expertise you have and the message you intend? Professional Speakers and Digital Course Creators Your website is your hub and reliable connection to your market. A website for speakers and Course Creators must:  Build credibility  Provide value  Cultivate new opportunities/students Professional Speakers You need to a site that demonstrates your expertise…

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