Posts by fatdogcreatives
The Ultimate Marketing, a Network of Support
It’s one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don’t know everything in their fields. After all, tech changes every 20 minutes. It’s easy to become out of touch on an odd client project. Who do you…
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Increase Engagement With Website Visitors with a Simple Image Map
Interactive content, like image maps, can literally show visitors that your service eases their pain. Relief and a smile can help with conversions!
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Marketing Your Brand With a Family of Colors
I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them and their enthusiasm. Show Summary You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this…
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What is an empathy map, and why do we care?
In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show! Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com.…
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Freelancer Marketing Angles
In an uncertain economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. The Futur’s “How Much Should I Charge as a Freelancer” video inspired this…
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11 Books Designers Should Read
Whether you’re a design student or have been in design but looking for more, you can benefit from the content in the books listed below. If you want to be a better designer, want to succeed, and want to be a leader, this short-list is a great reading list.
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Case Study: Orphans of War Website Redesign
TSO Media was already working on plans for a website redesign for Orphans of War when their website was hacked. Plus, they didn’t have backup systems in place. It was all lost. The good news is that because they were already working on new content with TSO Media, they took advantage of the otherwise bad…
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Making a Statement With Intention
Do your website, materials and presentation project the expertise you have and the message you intend? Professional Speakers and Digital Course Creators Your website is your hub and reliable connection to your market. A website for speakers and Course Creators must: Build credibility Provide value Cultivate new opportunities/students Professional Speakers You need to a site that demonstrates your expertise…
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Building a Brand That Scales: Why Typography and Strategy Matter More Than a Logo
We ditched boring hosting clichés to brand Dependable WP with warmth, strategy, and personality—proof reliable tech can still feel human.
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Accessible Websites: Making your site readable and useable for impaired visitors
Colors: How to use your color palette to enhance your brand while being accessible During the 2019 redesign of this site, accessibility has been a growing concern and focus…as it should be! I create sites for clients, who may or may not know about all the ADA compliance guidelines. It’s now my responsibility to ensure…
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