Bradley Scott Commercial Real Estate rebrand and rebranded documents

Bradley Scott Commercial Real Estate

Bradley Scott, an established commercial real estate business for forty years, rebrands to reflect their attributes, history, and mission to resonate more with their client base and new generation.

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Gulf Coast Conference logo mockup

Brand Architecture: Why We Untethered the Gulf Coast Conference

A logo isn’t just a symbol—it’s a strategic tool. For Gulf Coast Conference, we transformed an outdated, location-bound logo into a modern, scalable identity that reflects who they are today: connected, innovative, and industry-savvy. This wasn’t just a redesign—it was a repositioning.

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Disrupters Podcast logo on phone

The Disrupters Podcast: Branding and Websites

I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website. Listen to “Rhonda Negard returns to talks about Web Site Branding” on Spreaker. How to hone in on the words that describe your brand’s: Culture…

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Disrupters Podcast logo on phone

Creativity and Marketing

Todd Brogowski of Todd’s Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence. Exercising your creativity, even in small ways, helps your business and quality of life Creativity, memorability, and insulting your…

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Mozak Design logo mockup

Evolution of a Logo: Mozak Design

In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. ‘Oh, no! People might…

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graphic that reads "Military families have businesses"

How Can Freelancers in Military Families Buy Locally

Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?

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