M&A, the Great Website Shuffle: When Companies Merge and Domains Collide
Picture this: Two companies, once fierce competitors, now bound in corporate matrimony. Champagne corks pop, press releases gush about “synergies,” and somewhere in the distance, a web developer weeps softly into their keyboard. Mergers and acquisitions (M&A) aren’t just about boardroom handshakes and Excel gymnastics. They create a digital chaos akin to forcing two completely different playlists to shuffle together—half…
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Small Towns and Chambers of Commerce: The Hardest, Most Rewarding Service for Cultivating Community, Visitors Bureaus, and Economic Development
Here's what people from cities, even cities of 50,000 residents, don't understand about small towns--actual small towns. Public...
Beaver Builder, Meet Shannon
I've been working on a new site design and build for Shannon Communications, a branding and communications consultancy...
A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC
What do a dragon, a widow, and a bird have in common? It’s the start of a joke,...