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Creativity and Marketing
Todd Brogowski of Todd's Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence.Exercising your creativity, even in small ways, helps your business and quality of lifeCreativity, memorability, and insulting your intelligence. Creativity means...
Evolution of a Logo: Mozak Design
In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. 'Oh, no! People might just...
Lind Pest Control & Inspection Services
Lind Pest Control & Inspection Services has a great reputation in the Tacoma area. However, with a significant transient population thanks to its neighbor, Joint Base Lewis-McChord, newcomers likely skipped right by the original website, which didn't reflect their excellent reputation and their dedication to serving their employees, customers, and the community. Their community service alone...
How Can Freelancers in Military Families Buy Locally
By Rhonda Negard and Todd Brogowski In the first 15 years of my career, I lived in one general area. Buying locally was easy, especially in Austin, a population with rare pride in local goods and services. The non-existent struggle made doing business locally not only simple but expected. I did not realize this local culture...
Commonly Requested Resources for Online Businesses
I've been doing my own research and have been asked by others for solutions on a number of topics. This is a list I've compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs Dubsado ActiveCampaign Infusionsoft OntraPort Zoho Course Platforms WordPress LearnPress LearnDash LifterLMS Sensei PaidMembersPro...
Simplicity and Perception
Ben Burns, Digital Director at Blind, said in a recent podcast, "The simplicity of a logo creates higher perceived value." Simplicity is always the goal. Therefore, not only is the logo itself perceived at a higher value, the entire brand can be elevated by supportive and consistent design directed by the logo and the brand designer. To...
Sins of Genericide: Death of Women and Brands
When Pretty Isn't Attractive Branding isn't about a pretty logo, swirly typography, pastels, pinks, flowers, birds, "empowering" women, or how much you love coffee. Apparently, everyone's doing it, which is reason enough for why you shouldn't. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the...
WordCamp Seattle 2018 Recap
Kim in the Kitchen's Kim Thornton and Unleashed's own Rhonda Negard discuss the sessions and take-aways from 2018's WordCamp Seattle. Keynote Address: What it means to be an open source community' Bridget Willard, You Too Can Be a Guru Stop Guessing: Diagnosing & Fixing WordPress Performance Problems Matt Kopala, SiteDistrict Fast-Track Your Design Process Justin Nealey...