Case Study: The Ivan Foundation

Ivan the Gorilla dot com website mockup on an iPad

By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have…

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Case Study: Orphans of War Website Redesign

photo of Orphans of War Website on a desktop, laptop, and tablet display

TSO Media was already working on plans for a website redesign for Orphans of War when their website was hacked. Plus, they didn’t have backup systems in place. It was all lost. The good news is that because they were already working on new content with TSO Media, they took advantage of the otherwise bad…

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Branding Project: Dependable (WordPress Hosting)

Mockup of Dependable Logo

More Than Words: Meaning and Context When Dependable was still in the early stages of development for the new fully-managed WordPress website hosting platform, the owner, Brad Delaney, also long-time owner of Sound Strategy, contacted me to work with him on branding the platform. During the workshop, we identified the following brand attributes: Culture: Fun,…

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Bradley Scott Commercial Real Estate

Bradley Scott Commercial Real Estate rebrand and rebranded documents

Bradley Scott, an established commercial real estate business for forty years, rebrands to reflect their attributes, history, and mission to resonate more with their client base and new generation.

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Website Redesign Case Study: Bridget Willard

Bridget Willard website hero image

WordPress Website for Read also Bridget’s case study on the need and process for the redesign Before Bridget contacted me, her site looked like what you’ll see in the video below. In it Jocelyn Mozak (Mozak Design) gives some helpful feedback for design, function, and voice/perspective. Of course, all of this is assuming Bridget’s…

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Evolution of a Logo: Mozak Design

Mozak Design logo mockup

In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. ‘Oh, no! People might…

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Evolution of a Logo: Compliance Diagnostics

mockup of Compliance Diagnostics logo

Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.

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