Web Design
Merger Madness to Digital Magic: Structure Formulations’ Glow-Up
Alright, folks, buckle up. We’re diving into a story that’s less “corporate yawn-fest” and more “how the hell did they pull this off?” It’s the tale of Structure Formulations, a company that rose from the ashes of a messy merger between Structure Health & Wellness and Ampersand CBD, shaking off a clunky Shopify site like a bad ex and stepping into a shiny new WordPress world. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up, and a feminine aesthetic so upscale it could sip rosé with the Real Housewives. Let’s break it down, Seth Godin-style with a Kathleen Madigan twist, because who doesn’t love a little truth-telling with their marketing fairy dust?
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Websites, Awards, and Cake—Oh My!
See the project page with before and after reveals.
This win isn’t just about cake (though, let’s be honest, cake makes everything better). It’s about doing web design the right way—with clarity, simplicity, and just enough personality to make people care.
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M&A, the Great Website Shuffle: When Companies Merge and Domains Collide
Picture this: Two companies, once fierce competitors, now bound in corporate matrimony. Champagne corks pop, press releases gush about “synergies,” and somewhere in the distance, a web developer weeps softly into their keyboard. Mergers and acquisitions (M&A) aren’t just about boardroom handshakes and Excel gymnastics. They create a digital chaos akin to forcing two completely…
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Structure Formulations
The tale of Structure Formulations emerged from the merger between Structure Health & Wellness and Ampersand CBD. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up.
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Your Website is Speaking—Is It Saying the Right Thing?
Is Your Website Sending the Right Message?
If your website doesn’t reflect the quality of what you offer, it’s time for an upgrade. Let’s build a digital presence that adds value—not doubt—to your brand.
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Shannon Communications
After starting a new business venture, Shannon Hernandez needed a completely new website that reflected her new brand, her clients’ interests, and stand out in a sea of similar businesses the same way her expertise does. This project included on-page SEO, marketing landing pages, and web design.
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IEC Thermo
DRYING INNOVATION: Low or high inlet temperatures, short or long dry times, and any other specialized processing you may need.
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Aphrodite Divine Confections
With this site redesign and rebuild, the goals were to:
— organize the products better
— create a product showcase
— make updating/adding content easier for staff, and
— give customers and potential customers access to baking info, ingredients, package sizing, and more to make the buying and using process easier.
Over the Top Cake Supplies
Platinum Winner: HERMES Creative Awards for Overall Web Design
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Centerville Chamber of Commerce
In need of a website after losing their domain and previous website content, I approached this website with its users in mind–rural town with slower and limited cell signal and internet speeds. Hat tip to Bridget Willard’s Launch With Words Chamber Premium Pack for the content!
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