"Am I standing out as the trusted expert?"
Which of these feel like you?
I'm tired of looking inexperienced and boring.
I’ve been in this line of work for decades. My branding and website don't convey my level of expertise or rates.
People don’t know what I do for a living.
I have difficulty explaining to people what I offer and how I’m different.
How do I transition from executive to entrepreneur?
I used to work with my colleagues, but now I’m a business owner. How can I change that perception?
I'm not getting any referrals.
My clients and peers don’t refer me to others. Why is this?
Still Sniffing Around?
Sometimes we’re unsure of new experiences. Let’s get you started with these guides.
Solidify Your Brand’s Position
The only way to lead a pack is to be in the front.
Leaders follow leaders.
With a website redesign, rebrand, or coordinated event materials, ...
We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.
My life’s work and extensive background helps me guide you to become the memorable leader you are.
Tail Tale Blog
You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.
Why You Need Branded Slide Decks: Branded V. Logo This topic isn’t discussed enough. For most people “branded” means putting your logo on something. While that’s 100% true with cattle, it’s not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using…
Case Study: The Ivan Foundation
By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have…
It's not what you say, but
Take The Lead.
You can mature in your leadership with the tips, courses, and step-by-step instructions in the Best in Show Newsletter with information about managing your website, brand, and event designs. Plus, be the first to get information about new courses for those who want to learn more or DIY.