Stand Out in the Pack

A branding, web, and event specialist for

Executives Turned Entrepreneurs.


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Americans are very big about loving the dog first... They're actually looking for you to be the pack leader.

— Cesar Millan

Take the lead!

Best in Show

Web Design

Your business is awesome! Let’s show the world your awesomeness. Don’t just follow others – be the leader. When you add branding into the mix, your website relaunch will be more than a redesign – it will truly reflect the leader you are. That’s how your brand becomes memorable – not just "well known".

Let's Develop a Website That's Best in Show

Best in Breed


Best in breed means, excellence from start to finish. The best businesses are those that value design and consistency so their clients know exactly who they are, what they do, and why they do it. No need to be the mutt with the identity crisis when it comes to your livelihood and passion.

Start Building a Fetching Brand

Show as a Champion


Whether you're exhibiting at an industry trade show, presenting during a conference, or networking with peers, your displays, handouts, and presentation designs should be as credible, professional, and smart as you are. Elevate yourself and your brand with top-notch, strategic design.

Dig New Leads & Mix With Pros at Events

Tail-Wagging Clients

Solidify Your Brand’s Position

The only way to lead a pack is to be in the front.

Leaders follow leaders.

With a website redesign, rebrand, or coordinated event materials, ...

We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.

My life’s work and extensive background helps me guide you to become the memorable leader you are.

All Services for Alpha Dogs

  • Branding

    Persona, Visuals

  • Web

    Design & Front-End Dev

  • Events

    Exhibits, Trade Shows

  • Editorial

    Multi-page Layout, Publication

  • Marketing

    Digital & Print

  • Presentations

    Slide Decks & Handouts

Collie catching a frisbee

Claim Your Territory
in Your Clients' Minds

Design, color, and typography are what you're saying beyond the words you're using. Often, they can contradict the words. That's where the confusion begins. Instead of confusing, you need to be clear so you can stake your claim to that spot in your clients' minds for what you offer.

If you do what you’ve always done, you’ll get what you’ve always gotten.

— Tony Robbins

Still Sniffing Around?

That's okay!

Sometimes we’re unsure of new experiences. Let’s get you started with this guide.

  • Uncomplicate the Web

    Learn the terms used in designing and developing a website in order to fully understand what you need and don't need.

Tail Tales Blog

Responsive Website for Bridget Willard dot com on a Macbook

A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC

What do a dragon, a widow, and a bird have in common? It’s the start of a joke, right?  The Inside Scoop, a Story for Context These are actually parts of the story of my latest client and newest friend, Bridget Willard. She packed up her life and business last year (2020) to uproot herself…

Where & Where sliders can work on your site

Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?

So few users ever interact with sliders. If “only around 1% of users click on sliders (Erik Runyon)”, you’ve potentially lost a lot of leads or repeat business.

Do you need your logo on every slide? It's a presentation, not NASCAR.

You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.

Why You Need Branded Slide Decks: Branded V. Logo This topic isn’t discussed enough. For most people “branded” means putting your logo on something. While that’s 100% true with cattle, it’s not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using…

"Am I standing out as the trusted expert?"

Roughly 50% of new businesses close within five years of being open. (Bureau of Labor Statistics via Legal Zoom)

Which of these feel like you?

  • I'm tired of looking inexperienced and boring.

    I’ve been in this line of work for decades. My branding and website don't convey my level of expertise or rates.

  • People don’t know what I do for a living.

    I have difficulty explaining to people what I offer and how I’m different.

  • How do I transition from executive to entrepreneur?

    I used to work with my colleagues, but now I’m a business owner. How can I change that perception?

  • I'm not getting any referrals.

    My clients and peers don’t refer me to others. Why is this?

Great Dane holding sign that reads, "No cats allowed."

Dogs rule!

Cat paw