Solidify Your Brand’s Position
The only way to lead a pack is to be in the front.
Leaders follow leaders.
With a website redesign, rebrand, or coordinated event materials, ...
We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.
My life’s work and extensive background helps me guide you to become the memorable leader you are.
Tail Tales Blog
A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC
What do a dragon, a widow, and a bird have in common? It’s the start of a joke, right? The Inside Scoop, a Story for Context These are actually parts of the story of my latest client and newest friend, Bridget Willard. She packed up her life and business last year (2020) to uproot herself…
Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?
So few users ever interact with sliders. If “only around 1% of users click on sliders (Erik Runyon)”, you’ve potentially lost a lot of leads or repeat business.
You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.
Why You Need Branded Slide Decks: Branded V. Logo This topic isn’t discussed enough. For most people “branded” means putting your logo on something. While that’s 100% true with cattle, it’s not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using…
"Am I standing out as the trusted expert?"
Which of these feel like you?
I'm tired of looking inexperienced and boring.
I’ve been in this line of work for decades. My branding and website don't convey my level of expertise or rates.
People don’t know what I do for a living.
I have difficulty explaining to people what I offer and how I’m different.
How do I transition from executive to entrepreneur?
I used to work with my colleagues, but now I’m a business owner. How can I change that perception?
I'm not getting any referrals.
My clients and peers don’t refer me to others. Why is this?