Stand Out in the Pack
A branding, web, and event specialist for
Executives Turned Entrepreneurs.
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Take the lead!
Best in Show
Your business is awesome! Let’s show the world your awesomeness. Don’t just follow others – be the leader. When you add branding into the mix, your website relaunch will be more than a redesign – it will truly reflect the leader you are. That’s how your brand becomes memorable – not just "well known".
Best in Breed
Best in breed means, excellence from start to finish. The best businesses are those that value design and consistency so their clients know exactly who they are, what they do, and why they do it. No need to be the mutt with the identity crisis when it comes to your livelihood and passion.
Show as a Champion
Whether you're exhibiting at an industry trade show, presenting during a conference, or networking with peers, your displays, handouts, and presentation designs should be as credible, professional, and smart as you are. Elevate yourself and your brand with top-notch, strategic design.
"Am I standing out as the trusted expert?"
Which of these feel like you?
I'm tired of looking inexperienced and boring.
I’ve been in this line of work for decades. My branding and website don't convey my level of expertise or rates.
People don’t know what I do for a living.
I have difficulty explaining to people what I offer and how I’m different.
How do I transition from executive to entrepreneur?
I used to work with my colleagues, but now I’m a business owner. How can I change that perception?
I'm not getting any referrals.
My clients and peers don’t refer me to others. Why is this?
If the thought of building your website makes you nauseous,
I get it.
I remember shaking years ago when I wrote a check to another developer to build my first WordPress website. I was sick to my stomach for days. It was the last of my freelance reserve money.
In the end, it was the best investment I've made into my own business.
Claim Your Territory
in Your Clients' Minds
Design, color, and typography are what you're saying beyond the words you're using. Often, they can contradict the words. That's where the confusion begins. Instead of confusing, you need to be clear so you can stake your claim to that spot in your clients' minds for what you offer.
Tail Tales Blog
You’re the alpha dog. That’s why they asked you to speak. Do you need your logo on every slide? No.
Why You Need Branded Slide Decks: Branded V. Logo This topic isn’t discussed enough. For most people “branded” means putting your logo on something. While that’s 100% true with cattle, it’s not when it comes to your business, especially slide decks. Think of the last event you attended (virtually or in-person). If they were using…
Case Study: The Ivan Foundation
By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo & Aquarium in Tacoma, Washington is a sculpture of a Gorilla. I remember wondering why it was there. It seemed odd, out of place. Point Defiance Zoo & Aquarium does not exhibit gorillas – and they have…
The Ultimate Marketing, a Network of Support
It’s one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don’t know everything in their fields. After all, tech changes every 20 minutes. It’s easy to become out of touch on an odd client project. Who do you…
Solidify Your Brand’s Position
The only way to lead a pack is to be in the front.
Leaders follow leaders.
With a website redesign, rebrand, or coordinated event materials, ...
We’ll create a memorable experience that truly represents you – and your clients. You'll have a more focused perspective – focus on your goals, and people will follow.
My life’s work and extensive background helps me guide you to become the memorable leader you are.