Archive for 2017
Evolution of a Logo: Compliance Diagnostics
Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
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Evolution of a Logo: Wild Child Group
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
Read MoreThe Disrupters, Design and Career
Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
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Liv With Love
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Read MorePerception Biases Regarding Aesthetics and Attractiveness
How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
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