Posts by fatdogcreatives
Simplicity and Perception
Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Read MoreSins of Genericide: Death of Women and Brands
Branding isn’t about a pretty logo, swirly typography, pastels, pinks, flowers, birds, “empowering” women, or how much you love coffee. Apparently, everyone’s doing it, which is reason enough for why you shouldn’t. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.
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Increase Productivity in Big and Small Ways: Streamline with templates created from repetitive tasks, inquiries
At WordCamp Seattle in 2018, I talked about how I was “cleaning” up my own business and creating more time for me to do my actual work. I shared the tools I used or liked to boost productivity online and offline. (Some tie into WordPress, and those were highlighted.) Subtopics include: project management, task lists/to-dos,…
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WordCamp Seattle 2018 Recap
WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
Read MoreMaking Your Case Studies Irresistible
A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father–a story to make Ancestry irresistible.
Read MoreGDPR and What It Means for Your Business
GDPR and What It Means for Your Business The GDPR takes effect on May 25th: What you need to know In the second episode of Launch Point: Strategy & Design Conversations, Todd Brogowski of Todd’s Written Word explains what the GDPR is and how we business owners can protect our businesses and be transparent about…
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Cyber Bullying, The Monster in the Comments
Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)
Read MoreHow to Market to People Not Like You
A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
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Evolution of a Logo: Compliance Diagnostics
Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
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Evolution of a Logo: Wild Child Group
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
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