Posts by fatdogcreatives
GDPR and What It Means for Your Business
GDPR and What It Means for Your Business The GDPR takes effect on May 25th: What you need to know In the second episode of Launch Point: Strategy & Design Conversations, Todd Brogowski of Todd’s Written Word explains what the GDPR is and how we business owners can protect our businesses and be transparent about…
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Cyber Bullying, The Monster in the Comments
Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)
Read MoreHow to Market to People Not Like You
A great book for more focused marketing on customer values and diversity, which can mean lifestyles, priorities, levels of affluence, cultural values, etc.
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Evolution of a Logo: Compliance Diagnostics
Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
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Evolution of a Logo: Wild Child Group
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
Read MoreThe Disrupters, Design and Career
Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
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Liv With Love
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Read MorePerception Biases Regarding Aesthetics and Attractiveness
How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
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Evolution of a Logo: LiVegan
Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.
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