Liv With Love logo on window

Liv With Love

Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?

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Perception Biases Regarding Aesthetics and Attractiveness

How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.

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LiVEgan logo mockup

Evolution of a Logo: LiVegan

Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.

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