Posts by fatdogcreatives
Liv With Love
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Read MorePerception Biases Regarding Aesthetics and Attractiveness
How aesthetics and attractiveness perception biases influence our emotional connection (behavior). Aesthetic design is perceived as user-friendly. Likewise, perceived high attractiveness is associated with intelligence, morality, and sociability. Therefore, aesthetic design and inherent aesthetic human features contribute to even greater influence together.
Read More
Evolution of a Logo: LiVegan
Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.
Read More
Evolution of a Logo: TrainLifeFit
This is one of my favorite examples of collaboration with Billy Holmes (illustrator), the client, and myself giving feedback, insight, and experimentation.
Read More