The Disrupters Podcast: Branding and Websites
I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website. How to hone in on the words that describe your brand’s: Culture Voice Feeling Customers Impact Differentiator Use these words to filter everything you do…
Creativity and Marketing
Todd Brogowski of Todd’s Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence. Exercising your creativity, even in small ways, helps your business and quality of life Creativity, memorability, and insulting your…
Evolution of a Logo: Mozak Design
In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. ‘Oh, no! People might…
Lind Pest Control & Inspection Services
The original Lind site didn’t communicate the value of the team, the care they provide their customers, or their dedication to the community.
How Can Freelancers in Military Families Buy Locally
Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?
Commonly Requested Resources for Online Businesses
I’ve been doing my own research and have been asked by others for solutions on a number of topics. This is a list I’ve compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs Dubsado ActiveCampaign Infusionsoft OntraPort Zoho Course Platforms WordPress LearnPress LearnDash LifterLMS Sensei…
Simplicity and Perception
Simplicity and Perception. The two go hand in hand. Simple is not simple to create, but the illusion of simplicity creates a higher perceived value. There is a lot of complex work that goes into a simple design. Understanding the principles of good design and letter forms is key to creating simple, lasting, quality logos.
Sins of Genericide: Death of Women and Brands
Branding isn’t about a pretty logo, swirly typography, pastels, pinks, flowers, birds, “empowering” women, or how much you love coffee. Apparently, everyone’s doing it, which is reason enough for why you shouldn’t. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.
WordCamp Seattle 2018 Recap
WordCamp Seattle 2018 is a wrap! Rhonda Negard and Kim Thornton look back at the sessions and note their take-aways.
Making Your Case Studies Irresistible
A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father–a story to make Ancestry irresistible.
GDPR and What It Means for Your Business
GDPR and What It Means for Your Business The GDPR takes effect on May 25th: What you need to know In the second episode of Launch Point: Strategy & Design Conversations, Todd Brogowski of Todd’s Written Word explains what the GDPR is and how we business owners can protect our businesses and be transparent about…
Cyber Bullying, The Monster in the Comments
Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)