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The Disrupters Podcast: Branding and Websites

By Rhonda Negard | March 20, 2019

I recently joined The Disrupters on their great podcast again, Candace Thompson of Wild Child Group and Bill Lee of Keba Agency, to discuss the importance of branding and the business website. How to hone in on the words that describe your brand’s: Culture Voice Feeling Customers Impact Differentiator Use these words to filter everything you do…

Creativity and Marketing

By Rhonda Negard | March 20, 2019

Todd Brogowski of Todd’s Written Word and Rhonda Negard spoke with Candace Thompson of Wild Child Group and Bill Lee of Keba Agency discuss creativity, memorability, and insulting your intelligence. Fitting in is a death sentence. Exercising your creativity, even in small ways, helps your business and quality of life Creativity, memorability, and insulting your…

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Lind Pest Control & Inspection Services

By Rhonda Negard | February 1, 2019

The original Lind site didn’t communicate the value of the team, the care they provide their customers, or their dedication to the community.

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How Can Freelancers in Military Families Buy Locally

By Rhonda Negard | January 3, 2019

Buying locally was easy in a population with pride in local goods and services. My struggle and the internal conversation began not only when I left the Austin area but also when I landed in yet another part of the country running my own graphic design business. How can I encourage buying locally when my locale changes frequently?

Commonly Requested Resources for Online Businesses

By Rhonda Negard | December 19, 2018

I’ve been doing my own research and have been asked by others for solutions on a number of topics. This is a list I’ve compiled from my research and from recommendations from colleagues. Those in bold are what I am currently using. CRMs Dubsado ActiveCampaign Infusionsoft OntraPort Zoho Course Platforms WordPress LearnPress LearnDash LifterLMS Sensei…

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Sins of Genericide: Death of Women and Brands

By Rhonda Negard | December 11, 2018

Branding isn’t about a pretty logo, swirly typography, pastels, pinks, flowers, birds, “empowering” women, or how much you love coffee. Apparently, everyone’s doing it, which is reason enough for why you shouldn’t. Branding is about the needs of your clients, having a unique, consistent, and compelling story that separates you from the crowd of competition.

Making Your Case Studies Irresistible

By Rhonda Negard | November 7, 2018

A friend was adopted when adoptions were closed, meaning she could never know her biological mother or father–a story to make Ancestry irresistible.

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GDPR and What It Means for Your Business

By Rhonda Negard | April 28, 2018

GDPR and What It Means for Your Business The GDPR takes effect on May 25th: What you need to know In the second episode of Launch Point: Strategy & Design Conversations, Todd Brogowski of Todd’s Written Word explains what the GDPR is and how we business owners can protect our businesses and be transparent about…

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Cyber Bullying, The Monster in the Comments

By Rhonda Negard | March 31, 2018

Cyberbullying does not exclusively target individuals. Businesses can also be the targets. In 2017, a tow truck operator sued the creator of a Facebook page that claimed to be a public service announcement regarding allegedly fraudulent conduct of the tow truck operator. (Thanks to Todd Brogowski at Todd’s Written Word, LLC for assisting me on this writing project to address this important topic.)

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