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Merger Madness to Digital Magic: Structure Formulations’ Glow-Up

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Alright, folks, buckle up. We’re diving into a story that’s less “corporate yawn-fest” and more “how the hell did they pull this off?” It’s the tale of Structure Formulations, a company that rose from the ashes of a messy merger between Structure Health & Wellness and Ampersand CBD, shaking off a clunky Shopify site like a bad ex and stepping into a shiny new WordPress world. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up, and a feminine aesthetic so upscale it could sip rosé with the Real Housewives. Let’s break it down, Seth Godin-style with a Kathleen Madigan twist, because who doesn’t love a little truth-telling with their marketing fairy dust?

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